Search engine optimization (SEO) can be confusing and difficult to understand, let alone master. I’ve seen many clients struggle to fit their SEO and stay on top of key tasks and best practices in my role as VP of Software and Development at Constellation1. In this post, I share three top tips your brokerage can take today to start ranking higher.
There is no magic formula for ranking higher. SEO success is built on two things: mastering the basics, and then constantly managing dozens of ongoing, ever-evolving tasks. A little work every day will go a long way. One of our customers saw more than one 2,000% increased organic web traffic after partnering with us to revamp your website. Read on to learn about some of the things we’ve helped them with.
1. Improve the link structure
For sites to rank well, they need to be easy to navigate. Search engines are in the business of meeting their customers’ demands for information – if your website doesn’t or makes information hard to find, search engines won’t trust your site or send users there .
Check your website for dead pages, which search engines hate. You can use a tool like User flow Google Analytics reports. If you find any, add outbound links, social media widgets, or link to other high-value pages on your website. You can also create or improve your sitemap so crawlers can index your site more easily.
2. Improve existing content
If your website structure is already solid and your content is properly tagged and keyword-rich (headings, meta descriptions, canonical tags, etc.), you’re already ahead of the curve. If not, master these basics before moving on to the next step.
Once your content base is established, you can improve your rankings by adding or updating the content crawlers are looking for, including popular real estate keywords, neighborhood and demographic information, and “community marketing” content. Crawlers are always looking for new content, so update your pages regularly.
3. Reduces loading time
Fifty percent of users will abandon your site if it takes more than three seconds to load, seconds on Google. There are many simple ways to help your page load faster, such as optimizing image size and replacing scripts or plugins that take a long time to load. Your IT team or website provider can help you determine which settings will give you the best results.
Bring your website vision to life
Your website must be fully optimized to ensure the success of your brokerage in 2022 and beyond. The technology that powers SEO is just as important as beautiful design and visuals—it’s the brains behind your website, helping consumers find you.
Constellation Websites1 they range from agent to brokerage to franchise level websites with all the brains you need for a successful SEO strategy.
· We continuously invest in our platform and conduct third-party audits to optimize our platform.
· We make sure our team stays up to date with the latest best practices so they can show our clients how to implement them.
To learn more about how to optimize your website, visit Constellation1.com.
About Constellation1
Constellation1 provides front office solutions, back office and data services to real estate brokerages, franchises and MLSs throughout North America. Constellation1 is your real estate technology source. Constellation1 is a division of Constellation Web Solutions Inc. and its subsidiaries and is part of Constellation Real Estate Group.
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