It’s no secret that we’re in the digital age and real estate agents have had to adapt in recent years. Today, around 70% of real estate agents have a website Wait, only 70%?
This means that nearly a third of all real estate agents are missing the centerpiece of their online marketing strategy. If you don’t have your real estate listings online, let’s talk about the importance of online marketing for real estate agents!
Reach the widest audience
You can reject it all you want, but the fact remains the same; the world is online. We all look things up online when we need information, and we’ve all been piqued by an online ad at some point.
We are not suggesting that physical marketing has no place in today’s world, but the Internet allows for the widest reach. At least 85% of Americans they are online every day, which is much more than the amount that commutes to work or read the newspaper. Billboards or other traditional ads will never have the same reach.
Building organic traffic
Building organic traffic to your website will pay dividends for your entire digital marketing strategy. Organic traffic is traffic that you don’t have to pay for or ask for. They find you through search engines or social networks.
Well, organic traffic isn’t just a “lucky find”. With search engine optimization (SEO) and social media marketing, you can drive organic traffic to your website, even for free! This will start users’ journeys with your site on an initial note of trust, which can have higher conversion rates than other forms of marketing.
For example, if you have real estate listings on your website or on a real estate platform, you can optimize that content so that the right users find you. Search engines work by matching what they consider the highest quality content to relevant users based on their searches, location and a few other factors. If you have an optimized website and the keywords in your listings match their search, Google can match you with the right users.
That way, when users search for “homes for sale near me” or “homes in [neighborhood] in Ann Arbor” can find your content. If they’re already searching for you, they’re much more likely to contact you than if they see another ad.
Targeted real estate ads
That doesn’t mean ads aren’t effective because they can be. If you think physical ads are effective, you have no idea. Online real estate advertising has become a precise science in recent years, allowing you to target your potential home buyers with incredible precision.
Advertising platforms on real estate platforms, as well as others like Google or Facebook, allow you to reach people looking for homes in your area. Users are much more likely to engage with your ads if you offer something they’re already looking for.
If you’re already spending money on ads, there’s no reason to limit yourself or lose money. Targeting your ads will go a long way in increasing your conversion rates and
Offering virtual tours
What’s better than real estate billboard advertising? Something that will really attract and stick in the minds of your target audience. Virtual tours are a great option for those looking to expand their reach and stand out from the competition.
With this technology, you can offer users the opportunity to visit a property even if they can’t come to visit it in person. That way, people moving from San Francisco to Boston won’t have to buy a plane ticket just to see a house they might not buy.
Virtual tours will also help browsers get a better idea of the property before seeing it in person. This will show that the property is being managed by professionals and may attract motivated buyers to check it out.
Also, this is a great strategy to retain users on your website. Whether you drive traffic from ads, statistics have shown that websites with virtual visits retain users 5 to 10 times more than those without
Marketing integration
The best part about digital marketing for real estate sites is that all of these tactics can work cohesively. For example, there are dozens of ways to get traffic to your real estate listings, including social media, ads, or search engine marketing. From there, you can drive traffic to sign up for email lists, notifications, and more.
With the right strategies in place, you can integrate all of your existing marketing campaigns for mutual benefit. SEO can help reduce your reliance on ads, social media can help drive website traffic, and email campaigns can help build a social media following. The possibilities are endless.
However, there is one key component in all of these examples: your website. Without a proper website, it will be much more difficult to increase ad conversions, generate organic traffic or build an email list.
Think of your website as the center of your entire digital marketing strategy. The more you put in, the more you get out on all fronts!
Realtors: Use these tools
Now that you know some useful real estate agent marketing tips, why wait? Use these tips today to get ahead of the competition. Every investment you make today in your online presence will pay off in the long run.
Stay up to date with our latest tips for real estate agents and don’t hesitate to contact us with any questions!
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