Looking to create an SEO strategy for your business?
Don’t know where to start?
Creating and executing your first SEO strategy can seem daunting and complicated. But with the right resources, businesses of any size can see the growth they seek.
On August 10th, I moderated a webinar by Matt Salzl, Vice President of Sales at Manta.
Salzl showed 10 things every SEO campaign needs to succeed.
Here is a summary of the webinar. To access the entire presentation, complete the form.
1. Recognize the importance of SEO to your business
Organic searches and local listings account for the majority of clicks on Google.
SEO puts businesses on top of both.
Understanding how SEO works for your business helps you connect it to your business strategy in the right places.
[Learn All The Benefits Of SEO] Access the webinar instantly →
2. Know your audience
A successful SEO campaign starts with understanding who you are and who you are explicitly marketing to.
Here’s how you can better understand your audience:
Create buyer personas. Understand how your product benefits them. Define your value proposition. Use analytics to understand your traffic and demographics. Learn from the competition. Know if it is aimed at a local or national audience.
3. Define your business goals
Determine where you want to be in one month, three months, six months, one year, two years, and five years from now.
Benchmark from a business perspective and get a broader idea of why you need SEO and where it connects.
When you outline your business goals, you not only know what you’re working on, but you’ll also be able to determine your SEO budget, the types of work, and the types of campaigns that will best help your business succeed.
4. Determine the intent of your website
Once you know your business goals, it’s time to decide how your website leads you to those goals.
For your SEO campaign to be successful, you need to clarify the purpose of your website.
[Learn The Purposes You Can Choose From] Access the webinar instantly →
5. Research and use relevant keywords
Once you have an idea of the purpose of your website, ask yourself why the search engine is looking for your site. What is the searcher’s intent?
Is it to find, learn or buy?
The different types of intentions are:
Navigation Informative research transactional
[Unlock What Each Intent Means] Access the webinar instantly →
6. Optimize your local presence
Local search growth has increased tremendously since 2020.
If you have a local brick-and-mortar store and have a storefront, you’ll need to work on your:
Google Map Pack and Maps integrations on your website. Google Business Profile. Review management. Proximity optimization. Optimization of relevance. Optimization of the role. Appointments presentations from local businesses. Presentations of files of classified companies.
Remember that the main tool for optimization is content. But where is the best place to start?
[Learn How To Get Started] Access the webinar instantly →
7. Fix website issues and optimize for mobile
If you think no one is finding you or your website, you may have overlooked the technical aspects of SEO – one of which is mobile optimization.
So, make sure your site is optimized not only for desktop but also for mobile.
Manta, August 2022
If you have a local business, “near me” searches perform best when people are using their mobile devices.
[Learn How To Optimize For Mobile] Access the webinar instantly →
8. Know the types of content that rank well
Make sure your content reflects the intent of your website and what your users want.
Consider writing or creating:
Longer content. Reused content. Direct answers. Video and image carousels. Tools and Widgets Product lists.
[Get Tips For Making Engaging Content] Access the webinar instantly →
9. Include a backlink strategy
Just like SEO, backlinking is not dead. It just evolved.
Here are the strategies to expect when building links:
Anchor text: What word in your content is your anchor for your link?
Link Content: Make sure your link is relevant to the content around it.
Trusted links: Only link to safe websites with high trust scores.
[Learn All Current Backlink Strategies] Access the webinar instantly →
10. Get more reviews
More and more people are reading reviews before moving forward with your product or service.
The more reviews your business gets, the higher your ranking will be, so try reaching out to past or current customers to get reviews.
[Slides] Getting Started in SEO: 10 Things Every SEO Strategy Needs to Succeed
Here is the presentation:
Join us for our next webinar!
Level Up Your Content Strategy: 5 Steps to SEO Success
Do you know what it takes to scale and execute a successful business SEO strategy? We do, and we’ll show you!
Learn what it takes to create, scale and measure content that delivers the best ROI for your SEO efforts.
Image credits
Featured image: Paulo Bobita/Search Engine Journal
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