VANCOUVER, WASHINGTON–(BUSINESS WIRE)–August 16, 2022–
ZoomInfo (NASDAQ: ZI), a global leader in software, data and intelligence launching in the modern market, today announced that it has nearly tripled its enterprise coverage over the past year, bringing more than 100 million companies to availability to all customers through continuous investment. in data acquisition, machine learning and enhanced location-based data matching technologies.
Business data is a core asset of ZoomInfo’s software platform, helping businesses find their next customers and grow their revenue efficiently. Building on a portfolio of more than two dozen patents to identify, combine and normalize enterprise data, ZoomInfo’s enhanced data pipeline uses innovative location-based matching technologies to create profiles for different businesses and company locations worldwide.
With these innovations, ZoomInfo significantly increased its coverage of smaller businesses that often do not have a strong online presence, such as dry cleaners, clothing stores or restaurants.
“Our enhanced data pipeline brings together the best of both worlds: access to more companies and the assurance that this new information is accurate,” said Kirti Patel, senior director of data engineering at ZoomInfo. “This key expansion of our data allows our customers to access a broad market opportunity, particularly among small businesses that are often harder to reach.”
ZoomInfo customers now have broader visibility of their total addressable market. Equipment they use SalesOS they can create more targeted lists of companies based on the characteristics of their ideal customers, driving more precise segmentation. Users of ZoomInfo’s OperationsOS product will experience increased match rates and be able to create more robust and accurate business hierarchies. MarketingOS users will be able to reach a wider audience with their campaigns and identify more traffic visiting their websites. And TalentOS customers will be able to find more qualified candidates in a challenging hiring environment.
ZoomInfo now lists revenue, headcount and industry classification for 100 percent of the companies in its database, including North American Industry Classification System (NAICS) and Standard Industrial Classification (SIC). ZoomInfo nearly doubled its company locations outside of headquarters to more than 35 million, supporting marketers across a wider range of geographic territories.
To learn more about the data available in ZoomInfo and the benefits it offers to businesses of all sizes around the world, visit zoominfo.com/data.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in software, data and intelligence launching the modern market for more than 30,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, enables business-to-business sales, marketing, operations and recruiting professionals to achieve their numbers by combining best-in-class technology with unmatched data coverage, accuracy and depth of company and contact information. with integrations integrated into workflows and technology stacks, including leading CRM, Sales commitment, marketing automation and talent management applications, ZoomInfo drives more predictable, accelerated and sustainable growth for its clients. Underline ZoomInfo GDPR and CCPA compliance. In addition to creating the industry’s first proactive warning program, the company is a registered data broker in the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy and security. To learn more about ZoomInfo’s industry-leading software, data and marketing intelligence, and how they help sales, marketing, operations and recruiting professionals, visit www.zoominfo.com.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20220816005252/ca/
CONTACT: Media
Korey O’Brien
Head of Communications
pr@zoominfo.com
KEY WORD: WASHINGTON UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: SOFTWARE SEARCH ENGINE OPTIMIZATION MARKETING DATA MANAGEMENT COMMUNICATIONS SMALL BUSINESS PROFESSIONAL SERVICES TECHNOLOGY
SOURCE: ZoomInfo
Copyright Business Wire 2022.
PUB: 16/08/2022 09:00/DISC: 16/08/2022 09:02
Copyright Business Wire 2022.
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