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Marketing has always been about promoting your brand to the right people at the right place and time. With the accessibility of the internet today, the number of people online is increasing every day. Digital marketing involves marketing efforts that help you connect and reach people online through websites, social media, email, search engines, and more.
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As more businesses realize the benefits of having an online presence, digital marketing continues to gain importance, leading to more career opportunities. In this article, we guide you through the best careers in digital marketing that you should consider.
Social media is one of the key areas of focus in digital marketing because of its ability to capture and connect with your target audience on popular social media platforms. Social media managers are responsible for managing social media profiles, creating social media campaigns, creating content, developing strategies to grow followers, and overseeing analytics.
If you spend most of your time on social media channels, keeping up with news and conversations, and have a solid understanding of multiple platforms, this role may be right for you.
As a social media manager, you can work for large corporations and startups in different industries and manage their official social media accounts and activities. Plus, you can even choose to help influencers and celebrities by setting up and managing their social media profiles.
2. Editor/Editor of contents
The Internet is dominated by content today. You see content everywhere online, whether it’s websites, social media platforms, emails, and more. Well-written content or copy helps you increase engagement and increase your brand’s reach online.
Although content writing and content writing are different, they are essential to drive marketing efforts and are vital to digital marketing. Both require you to have effective writing skills that allow you to communicate your ideas or concepts online.
As a content writer, you’ll be writing with a specific purpose, whether it’s to educate your audience or to raise awareness about your brand. On the other hand, being a copywriter will require you to write to persuade your audience to buy your product or service. With the growing demand for content, the number of job opportunities is also abundant in this field.
3. Specialist in PPC
Pay-per-click or PPC is one of the online marketing techniques used to drive traffic to a website, where an advertiser pays each time an ad is clicked. Google Ads are the most common type of PPC, where you pay to appear in the top slots of the search engine results page. Other channels include social media platforms like LinkedIn, Facebook, Instagram, Twitter and more, where you can run ads in images, videos and various post formats.
A PPC specialist is responsible for planning advertising campaigns, monitoring existing campaigns and optimizing them, and reviewing analytics to create performance reports. You will work closely with business managers and decision makers to help create advertising campaigns according to business requirements.
The role is quite challenging yet rewarding and requires you to have knowledge of digital advertising platforms, a strategic and analytical mindset along with effective communication skills.
4. Content strategist
As a content strategist, you would be responsible for planning content for social media, websites, email and other digital channels to increase engagement and achieve business goals. You would be brainstorming by researching profiles of the brand’s competition and trending publications in the related industry, developing creative guidelines and creating a content plan accordingly.
Additionally, you will collaborate with the creative team, including graphic designers and writers, to implement strategy and ensure the content plan meets all business objectives. If you’re a creative thinker with a keen eye for content and design, this feature might be best for you.
5. SEO specialist
Search Engine Optimization or SEO is the optimization of your website to rank higher in search engine results pages. To become an SEO specialist, you will need to know how search engines work, understand and work on strategies, keep up with industry trends, try and test various methods that work, and monitor analytics.
SEO is a long-term process, and the role will require you to have patience, critical thinking, research and an analytical mindset. Also, technical and programming knowledge is often required to be an SEO specialist and considered an advantage.
The role can be a good choice if you have a knack for both marketing and technology. Try these best websites to learn SEO and gain the skills needed for the role.
6. Expert in Branding
A brand is a reflection of your product or service. Branding experts are becoming increasingly important as businesses realize the value of building a strong online reputation by differentiating themselves from the competition.
As a brand expert, you will manage your client’s brand, create strategies to build awareness and improve the company’s online visibility and reputation over time, closely monitoring progress. Additionally, you will oversee the creative team’s efforts to align product visualization, logos, visuals, and website design.
To become a branding expert, you’ll need to be creative, organized, have great communication skills, and keep up with online trends.
7. Email marketing specialist
Businesses use email marketing to communicate with their target audience and drive them to their official websites to purchase their product or service. The Email Marketing Specialist will be responsible for creating emails, building email lists of potential customers, developing strategies, tracking emails and overseeing email marketing campaigns.
To become an email marketing specialist, you’ll need excellent writing and communication skills, an understanding of marketing messages, and knowledge of email marketing automation software.
Since email marketing is one of the main parts of the digital marketing strategy, many companies and startups are looking for email marketing specialists to engage with their target audience at all stages of the sales funnel and increase conversion rates.
8. Digital marketing manager
Digital marketing managers are usually experts in, or known to have a solid understanding of, most of the functions mentioned above. The role is responsible for leading and managing all digital efforts, including social media campaigns, SEO, branding, advertising campaigns, growth strategy, analytics review and more.
A digital marketing manager manages a wide variety of tasks and marketing channels, which requires an arsenal of tools and software. The size of the company also decides the number of tasks that a digital marketing manager has to do. Within a startup, the role is likely to be responsible for managing the entire process.
However, large organizations usually have a digital marketing manager dedicated to a specific area of digital marketing. Try these best online courses for digital marketing skills if you’re just starting out in the field.
Start your career in digital marketing with the best opportunities
While traditional marketing still has its place, digital marketing is quickly taking over. Digital marketing offers a dynamic career with immense potential and opportunities. The field is exciting for anyone looking for an ever-evolving career.
With the careers mentioned above, you are sure to find the best suitable digital marketing role for yourself. Make sure the career you choose aligns with your personality, skills, and interests.
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