Today’s SEO question comes from Sommer, who asks:
What might be the contributing factors to high on-page SEO scores but low domain authority?
Today we’re going to dive into a topic that many website owners find puzzling: the relationship between on-page SEO scores and domain authority.
As you know, on-page SEO is about improving individual web pages with the goal of ranking higher on search engine results pages (SERPs) and attracting a higher flow of relevant traffic.
On the other hand, domain authority is a term commonly used to measure the overall authority of a site based on its backlinks.
What is domain authority?
Domain authority should only be used when referring to Moz tools.
What I refer to as link authority measures a website’s overall trustworthiness and authority in the eyes of search engines based on a number of factors, including the quality and quantity of incoming links, the age of the website, and online presence.
Several tools besides Moz, such as Ahrefs, Majestic, Semrush, and others, can help measure link authority.
High SEO score on page with low link authority
What happens when a website has a high on-page SEO score but low link authority?
If a website is new, it can take time to build link authority, which can hinder your overall ranking.
Likewise, if a website has limited backlinks or poor quality backlinks, it may struggle to achieve a high Link Authority Score, even if its on-page SEO is strong.
Those in niche industries may struggle to build link authority without a consistent link building strategy.
Some industries have fewer websites and less competition, making it easier to achieve a high on-page SEO score.
However, this may not necessarily translate into a high Link Authority Score.
With fewer websites in a given niche, there may be fewer opportunities for backlinks, which can hinder your website’s link authority.
Content strategy and link authority
Also, a website’s content strategy is critical to building link authority.
A comprehensive content strategy that includes regular blog posts, long-form content, and other valuable resources can help build authority and attract inbound links.
A website with limited content may struggle to build link authority, even if its on-page SEO is strong.
Social media authority and links
Social media can also contribute to a website’s link authority.
A strong social media presence can increase brand awareness, drive website traffic and get backlinks from other websites.
Conversely, if a website has little or no social media presence, it can be difficult to build link authority.
The bottom line
So what’s the bottom line?
Although on-page SEO and link authority are closely related, they are different.
A website can have a high on-page SEO score but low link authority due to several factors, including limited backlinks, poor quality backlinks, being in a niche industry, limited content, and lack of social media presence.
To achieve high on-page SEO and link authority, a website needs a comprehensive SEO strategy that includes both on-page and off-page optimization and a strong content strategy and social media presence.
By focusing on these factors, website owners can improve their online presence and search engine rankings.
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Featured Image: StunningArt/Shutterstock
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