To enhance users’ creativity and self-expression, TikTok has announced the expansion of text posts on its platform, diversifying the content creation experience for its users.
This new feature demonstrates TikTok’s commitment to social media innovation. The new feature will allow room for written creativity that was previously limited to comments, captions and videos.
Text posts represent the latest addition to TikTok’s content creation toolset. It expands the avenues for users to express themselves while mastering short content.
This new format would allow creators to share stories, poems, lyrics and other written content on TikTok, making the platform more versatile and engaging.
Creating a TikTok text post
Creating a text post has been simplified for simplicity.
In the TikTok app, on the Camera page, users have options for videos up to ten minutes long and text.
Screenshot from TikTok, July 2023
Selecting “text” directs users to the text authoring page where they can compose their content.
TikTok text posts come with a number of features designed to make your content stand out.
With text posts, creators can:
Include stickers to support specific causes, events, or holidays. Tag other accounts and add hashtags related to relevant topics or trends. Add multiple background colors to enhance the visual appeal of the post. Add sound, a vital element of the TikTok experience, to accompany written content.
If you’re on mobile, you can view the finished version of a simple text post with features like hashtags, polls, and location tagging. here.
You can also try it on a desktop browser, but the survey only appears on mobile.
Social Platforms Integrating New Formats
The integration of text posts signifies TikTok’s ongoing commitment to fostering creativity within its community.
The platform looked forward to the innovative content that users will create with it new feature.
Text posts could be valuable for marketers as they present a new avenue for content creation and customer engagement on TikTok.
Adding text can change the dynamics of the platform, which was previously very video-oriented. It could allow businesses to explore a wider range of content marketing strategies.
This change could also allow TikTok to appear in search results as updates from other platforms, such as Reddit and the social network formerly known as Twitter.
TikTok’s parent company ByteDance also made new moves in generative AI with the recent release of a CapCut plugin for ChatGPT for AI-generated videos.
Featured Image: Yalcin Sonat/Shutterstock
