TikTok is launching text posts for the first time.
Historically, brands and influencers have been able to create content in a variety of formats, including live video, photos, Duets, Stitch and more, but text was never an option.
Creators now have this additional resource to connect with their audience, allowing them to spread their messages through poems, lyrics, and any other written content on TikTok.
Why we care Providing brands with the ability to share text posts is another method by which they can reach and engage their audience. While some TikTok users may respond to live videos, others are more likely to connect with text posts. Giving marketers this extra resource is helping them attract a previously untapped audience. The larger the audience a brand can reach and interact with, the greater the possible ROI.
New features. To make text posts as engaging as possible, TikTok has also released a number of features for content creators to experience when posting text, including:
stickers: TikTok has a number of stickers that creators can use to enhance their text posts.
Tags and hashtags: Just like you can with video and photo posts, tags and hashtags can be used with text posts.
Background colors: Content creators can choose a color to put behind the text to make their message pop.
Sound: TikTok has emphasized that sound is a vital part of the user experience, so it has given brands the option to add sound to their text posts.
Draft and discard: If a creator doesn’t want to publish a text post they’ve been working on, they can save it in drafts to return to later or discard it.
How it works. TikTok has launched the new text post feature to simplify the content creation process. Simply follow these steps to publish your first text post:
Create a text post: Go to your camera page and you will be greeted with three options; photo, video and text. Choose text and you’ll be taken to the text creation page where you can start typing.
Improve your text post: After writing your text post, enhance it by using some of the features mentioned above, such as stickers, hashtags, and sound, to make it as engaging as possible for the user.
Publish: When you’re happy with your final product, share your message with your followers.
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What did TikTok say? Tik Tok announced its expansion of text messages through a statement published in its editorial office. A spokesman said:
“We’re excited to announce the expansion of text posts on TikTok, a new format for creating text-based content that expands the options for creators to share their ideas and express their creativity.” “With text posts, we’re pushing the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions and videos a dedicated space to shine.” “We’re excited to see what our community will create with text posts, a new way to express and share your creativity on TikTok.”
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book “Mastering In-House SEO.”
