Twitter is now X after a radical rebrand over the weekend.
The iconic bird logo was replaced across the social network with a new X logo, and the official @Twitter account was also renamed to X.
Screenshot from X/Twitter, July 2023
Elon Musk, who bought the social network formerly known as Twitter in October 2022, has been hinting at the upcoming change at Twitter for months.
X
— Elon Musk (@elonmusk) April 11, 2023
X was mentioned when new Twitter CEO Linda Yaccarino joined the team.
Excited to announce that I’ve hired a new CEO for X/Twitter. Starting in 6 weeks!
My role will transition to executive president and CTO, overseeing products, software and sysops.
— Elon Musk (@elonmusk) May 11, 2023
The rebrand comes as no surprise to those who follow Musk, as he has mentioned plans for a comprehensive social platform that offers more than just text-based updates.
Create a place where the public can rate the basic truth of any article and track the credibility score over time of every journalist, editor and publication. Thinking of calling it Pravda…
— Elon Musk (@elonmusk) May 23, 2018
The new platform imagined years ago incorporates a credibility score to facilitate the detection of bots and disinformation.
Create a media credibility rating site (that also flags propaganda botnets)
— Elon Musk (@elonmusk) May 23, 2018
Rather than building a new platform from scratch, buying Twitter accelerated X’s plans by three to five years.
Buying Twitter is an accelerator to build X, the app for everything
— Elon Musk (@elonmusk) October 4, 2022
According to Yaccarino, X aims to become a universal marketplace for ideas, products and services powered by artificial intelligence.
The platform, which once transformed global communication, promises boundless interactivity in the future.
X is the future state of limitless interactivity, focused on audio, video, messaging, payments/banking, creating a global marketplace of ideas, goods, services and opportunities. Powered by AI, X will connect us all in ways we can only begin to imagine.
— Linda Yaccarino (@lindayacc) July 23, 2023
Twitter stakeholders have long desired more meaningful innovation, and X is the solution, with its training already visible in numerous recent feature releases.
Yaccarino and Musk anticipate further growth and are excited to introduce X globally.
lights camera X! pic.twitter.com/K9Ou47Qb4R
— Linda Yaccarino (@lindayacc) July 24, 2023
As X continues to take over the Twitter brand, the x.com domain will redirect to the Twitter website.
now point https://t.co/AYBszklpkE.
The Interim X logo is being released later today.
— Elon Musk (@elonmusk) July 23, 2023
Screenshot from X.com, July 2023
The domain was once home to Musk’s venture into banking with X/PayPal.
Screenshot from Archive.org, July 2023
The branding on the official website appeared to be a mix of X Corp and the soon-to-be-defunct Twitter bird.
Twitter screenshot, July 2023
The future of X
As we look over the horizon of this digital revolution, the potential for AI integration within X becomes an intriguing possibility, especially given Musk’s existing AI company, xAI.
The fusion of xAI’s cutting-edge technology into the X superapp could be a game-changer, pushing the boundaries of how we interact with digital platforms. Twitter becomes X under Musk, offering limitless interaction through AI-powered features, redefining the reach of the global city square.
This is the promise of X: an immersive and seamless digital ecosystem.
The dawn of this new era certainly deserves our attention as X is poised to redefine Twitter and the social media landscape and beyond.
Featured Image: bluecat_stock/Shutterstock
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