A new Google Performance Max feature lets you combine products and create collections, for free ads or product listings.
Collections allow you to associate products with your creative assets: images, videos, and text.
Why we care The ability to associate different products and assets simplifies the product listing experience, saving you time and money. Collections can also enrich product data, which could lead to better product performance, greater engagement, and a richer customer experience.
How it works. Collections can include up to 100 products. They are only available for local products sold at Performance Max for store objectives.
Here’s how to set up a collections feed in Merchant Center:
Sign in to your Merchant Center account. Select Products. Click Feeds. Select the Collections Sources tab. Click the + (more) button. Select the destinations where you want your collection to appear. Give your collection feed a name. Choose a upload method, then follow the instructions for the method you selected.
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next steps Google hasn’t released theirs yet collections feature for larger scale or international promotions.
Google has yet to confirm its future plans for this feature. For now, it’s a great opportunity for local marketers to maximize their local reach.
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book “Mastering In-House SEO.”
