If you’re considering launching a YouTube page to increase consumer awareness of your products or services, it’s important to focus on the key interests of your target base and deliver that content consistently.
Finding a creative way to keep viewers engaged with your business through a topic you are both passionate about is the perfect way to demonstrate your expertise and establish more credibility in the marketplace. Ultimately, the goal is to convert your social media followers into new, loyal customers, but it’s not that easy.
To help leaders with these efforts to grow their company’s business, here are 15 reliable tips, courtesy of Fast Company Executive Board members
1. IT PROVIDES A LOT OF VALUE ADDED CONTENT.
Publishing lots and lots of content is vital. But this content doesn’t have to be overly produced or polished. The more real and story-based, the better. The goal here is volume and value-added matter. Make sure you know what you’re talking about, otherwise you’ll hurt your brand. What you want to do is build trust. And when people trust your brand, they will find space for it in their lives. – Handsome Oyler, Enlisted Design
2. HIGHLIGHT THE BRAND’S STRENGTHS.
Play to your brand’s strengths. Too many brands try to be everything to everyone by creating mediocre and disconnected content. Create content and connect the story while playing to your strengths as a brand and organization, not what’s trending. Does your product or service add value to the client you are serving or trying to acquire? – Zack Hamilton, Stingray Group, Inc.
3. USE AN ATTENTION CAPTION.
Create clickable video titles and optimize your video visibility with search engine optimization or Google sponsored ads. It’s also important to know your audience and their personas. So be sure to engage with the YouTube community, create a custom thumbnail, promote what you’re doing by leaving additional video links in your video descriptions, and create a video series that covers a recurring topic. – Britton Bloch, Federal Navy
4. FOCUS ON YOUR JOURNEY.
One way to get your brand following on YouTube is by creating informative and engaging videos with good production value. It’s also important to make sure you’re consistent in what you’re doing so people can see the progression of your channel and the quality of your content. – Kristin Marquet, Marquet Media, LLC
5. DO QUALITY PROFESSIONAL WORK.
The brand is about quality. Nowhere is this more important than on YouTube. With countless videos available on this platform, anything you produce and post should be highly professional. This includes the quality of video content, editing and audio. Once the quality is there, promotion through non-YouTube channels is critical to building an active subscriber base. – Tyrone Foster, InvestNet, LLC
6. EDUCATE TO BUILD AWARENESS AND PUBLIC TRUST.
There is a purpose for every online social media platform, and YouTube has and will continue to be a channel for learning. You might get more views on other social sites more easily, but your conversion rate will be much higher on YouTube because you’re teaching people how to actually use the product. This builds consumer confidence not only in your business, but also in the actual product you sell. – Tyler Angelos, Brand Angelus
7. POST YOUR PASSION, CONSISTENTLY.
One way to get your brand following on YouTube is to pick a topic you’re passionate about and consistently create content no shorter than eight minutes. Having a schedule like a TV show is essential because your followers need to know when they can expect to see you. – Jevon Wooden, Live Don’t Hate
8. STAY AUTHENTIC.
For me, the only common thread of any brand is authenticity. Authenticity is a filtering mechanism, and the more true to your brand and yourself you can stay, the richer and more meaningful your audience will be. – Todd Bracher, Betterlab
9. DETERMINE YOUR TARGET MARKET.
First, determine your target audience (Avatar) and what they will be interested in. It is important that you provide them with content that is useful and interesting to them. Second, make sure your content is something you believe in and can actually talk about. Your viewer needs to feel connected to you. Finally, don’t make a sales pitch in your videos. Just report and the customers will come. – Craig Stevens, Innovative real estate
10. ENCOURAGE PUBLIC INVOLVEMENT.
Engage your customers. Encourage them to create YouTube videos about your products and services. Then reward them with future discounts. – Mary Mason, Small Faculty of Medicine
11. MAKE YOUR BRAND ATTRACTIVE.
Volume: Make it easy for people to consume a lot of video and want more. Consistency: Mark your cards. Make them recognizable from afar. Structure your videos in a similar way. Humanity: show faces, diversity and colors! Relevant titles: Make sure you use keywords that people are likely to search for. – Phanam Bagley, Nonfiction design
12. PARTNER WITH AN INFLUENCER.
Businesses should consider the benefits of partnering with a YouTube personality. For example, it’s a great way to promote your brand channel and company credibility to potential customers by spreading the word about your business mission and goals. – Kurt Kaufer, Ad Results Media
13. BE A STANDOUT.
Get involved and be authentic. To build a following, you need to stand out. Not just from your competitors, but from everyone who posts content on the platform. If you create generic corporate content, people will turn you off in an instant. On the other hand, engaging with your audience and showing the human side of your business will give them something to relate to. – Jason Hall, Five channels
14. WRITE BRILLIANT AND RELATEABLE COPY.
Some of our branded videos have reached millions of people organically. Our secret: hit your audience’s pain point very quickly, be funny and not serious about it, write brilliant copy and share it with your existing customer base and followers. – Yoav Vilner, Walnut
15. STAY AHEAD.
Answer a simple question: “How do you serve your audience? Knowing this will ensure that the content you’re publishing resonates with your followers. Make your content engaging and cutting-edge, we don’t need content to be repurposed. – Shawn Nason, Ex
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