BOSTON–(BUSINESS WIRE)–August 15, 2022–
The market for AR devices has so far been dominated by enterprise devices. While AR has proven popular with smartphone consumers with successful apps like Pokémon GO and Snapchat, consumer devices have yet to hit the mainstream. But there are encouraging signs: Strategic analysis last report, ” Has Consumer AR Finally Arrived? The market triples between 2020-2021 ” shows that the consumer AR device market tripled between 2020 and 21. Nreal has taken an early lead in this space with a 75% share of consumer AR shipments in 2021.
This press release includes multimedia. See the full press release here: https://www.businesswire.com/news/home/20220815005417/ca/
Global Consumer AR – Shipment Share, Source: Strategy Analytics
The report’s author, chief executive David MacQueen, said: “Consumer shipments grew by 161% year-on-year between 2020 and 2021. In the same period, consumer AR revenue growth outpaced the market globally, growing more than 300% year-on-year. There is a wide range of devices trying to address the consumer AR market. However, none have achieved more than a percent of shipments in 2020 or 2021, with a notable exception. It’s newcomer Nreal that’s driving the consumer AR market, having hit the sweet spot for both price ($599) and functionality. A market share of 75% of AR shipments of consumption in 2021, which increased to 81% in the first half of 2022, demonstrates the success of Nreal.
“Nreal has a lead over its competitors with its optical technology. Comparing Nreal Light and Air to over 60 other devices from our Dedicated AR device spec tracker, Nreal devices are in the top 16% of devices by screen resolution and are in the top 20% group of devices by field of view (FoV). Nreal’s go-to-market strategy, in collaboration with operators, has been another key factor in building the company’s leadership position. The company now has a global reach with 8 operators in 7 countries, on 3 continents.”
Source: Strategy Analytics, Inc.
#SA_Devices
About Strategy Analytics
Strategy Analytics, Inc. is a global leader in supporting companies throughout their planning lifecycle through a range of customized market research solutions. Our multidisciplinary capabilities include: industry research advisory services, customer insights, innovation and user experience design expertise, consumer mobile device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, smart home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning needs. For more information, visit us at www.strategyanalytics.com.
Learn more about Strategy Analytics
Metaverse, augmented and virtual reality: Click here
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20220815005417/ca/
CONTACT: Report the contacts:
European Contact: David MacQueen, +44 (0)1908 423 623, dmacqueen@strategyanalytics.com
KEY WORD: MASSACHUSETTS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: TECHNOLOGY MARKETING ADVERTISING MOBILE/WIRELESS COMMUNICATIONS ENTERTAINMENT GENERAL ENTERTAINMENT SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION MARKETING BLOGS AUDIO/VIDEO FAMILY TELECOMMUNICATIONS INTERNET COMMUNICATIONS INTERCOMMUNICATIONS ELECTRONIC DESIGN/INDUSTRY INDUSTRY COMMUNICATION COMMUNICATIONS
SOURCE: Strategy Analytics
Copyright Business Wire 2022.
PUB: 15/08/2022 09:45/DISC: 15/08/2022 09:46
Copyright Business Wire 2022.
[ad_2]
Source link
