SAN FRANCISCO–(BUSINESS WIRE)–July 20, 2023–
Marin Software, a leading provider of digital marketing software for advertisers and performance agencies, today announced the ability to manage Pinterest advertising campaigns through its flagship MarinOne platform. The new integration with the Pinterest Marketing API gives advertisers better insight and helps them improve the performance of their Pinterest campaigns through machine learning and automation.
MarinOne unifies leading AI offerings, budget pacing, forecasts, performance insights and recommendations to help advertisers maximize the reach and impact of their marketing investment on Pinterest. Advanced analytics grids provide flexible and intelligent reporting within and across Pinterest campaigns in the context of the entire paid media ecosystem, including social, search, display and e-commerce platforms, for comprehensive analysis performance in one place.
With 463 million monthly active users, Pinterest offers brands the opportunity to reach engaged audiences with immersive content that inspires action.
Marin has been helping advertisers advance their digital advertising campaigns for nearly 15 years and has managed nearly $50 billion in ad spend across paid search advertising, social media, e-commerce, display and app advertising.
“We look forward to providing our customers with a way to integrate our powerful reporting tools, advanced bidding and campaign management to achieve the best performance on the Pinterest platform.” said Chris Lien, president and CEO of Marin.
Advertisers can optimize their Pinterest campaigns alongside other paid social campaigns, with additional paid search, ecommerce, display and app campaigns to help build awareness and drive demand. With MarinOne, salespeople can now unify their efforts across channels to ensure they work more seamlessly and efficiently throughout the entire customer journey.
To learn more about Marin’s Pinterest advertising capabilities, visit https://www.marinsoftware.com/lp/pinterest-ads.
About the Marin software
The mission of Marin Software Incorporated (NASDAQ: MRIN) is to empower advertisers to drive greater efficiency and transparency in their paid marketing programs running at the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social advertising and e-commerce. The company helps digital marketers convert accurate audiences, improve financial performance and make better decisions. With headquarters in San Francisco and offices around the world, Marin Software’s technology powers marketing campaigns around the world. For more information about Marin Software, visit www.marinsoftware.com.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20230720479163/ca/
CONTACT: Investor Relations, Marin Software
ir@marinsoftware.comMedia contact
Wesley MacLaggan
Marketing, Marin Software
(415) 399-2580
premsa@marinsoftware.com
KEY WORD: CALIFORNIA UNITED STATES NORTH AMERICA
KEYWORD INDUSTRY: TECHNOLOGY SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION MARKETING APPS/APPS E-COMMERCE ARTIFICIAL INTELLIGENCE PUBLISHING MARKETING SOFTWARE ADVERTISING COMMUNICATIONS DATA MANAGEMENT INTERNET
SOURCE: Marin Software
Copyright Business Wire 2023.
PUB: 20/07/2023 16:20/DISC: 20/07/2023 16:18
Copyright Business Wire 2023.
