Six tips for getting mobile marketing up and running for your real estate efforts.
Homebuyers have abandoned newspaper classifieds for something much more high-tech: the Internet.
If you want to take full advantage of the Internet, it’s not enough to integrate your MLS with real estate aggregators like Zillow or Trulia. To get the most qualified leads on home buyers and sellers, try these six mobile marketing tactics to increase your transactions, gross commission income, and referral business.
1. Run a geofencing campaign
Geofencing, a location-based marketing tactic, uses location data to target mobile users within a specified geographic area and deliver content based on that information. Targeting tools promise higher conversion rates and a good return on investment because ads are tailored to your audience at exactly the right time.
Specify your audience demographics, choose your general location (eg, those near your latest listings of homes for sale) and run a display ad to get attention. When potential buyers or sellers walk or pass by your properties while browsing on their smartphones, they’ll see an ad placed specifically for them.
2. Optimize your website for mobile devices
More than 90% of the world’s Internet users surf from a mobile phone. Smart agencies ensure their websites are optimized for mobile browsing.
Mobile-friendly websites combat endless scrolling with creative graphic design and a streamlined user experience. Make it easy for your potential customers to search for properties no matter where they are. Make sure your contact information is obvious so they can reach you through your mobile site.
3. Prequalify leads via SMS
In marketing, it is widely accepted that it takes an average of eight touch points to close a sale. While this varies by industry, real estate agents can use this statistic to ensure they are reaching their audience in different ways and providing the information they need to make a buying decision.
Consider texting. This solution allows you to quickly communicate with your audience and conveys your message in a way that is almost impossible to ignore. Your SMS messages can let potential clients know about a new property about to hit the market, gauge their interest in listing their home with you, connect them to other services you offer, and keep your agency top of mind. without spending much. of time and money.
4. Go high-tech today, not later
Homebuyers are increasingly connected through their smartphones, so turning to mobile marketing is an affordable way to reach potential customers.
Younger generations are approaching the time of life when they will be buying real estate, and millennials are trading up their starter homes for something that better suits their needs. Therefore, it is time to start implementing technological methods to reach these populations and ensure sales success.
5. Stretch your marketing budget
Traditional marketing solutions (ie print, direct mail and TV ads) can be expensive. Digital marketing costs a fraction of the price of traditional media to reach the audience you want.
In addition to being more affordable, digital marketing solutions (i.e. search engine marketing, social and paid search ads, and retargeting display ads) also provide rich data that is useful for fine-tuning campaigns to maximize your reach In short, you will be able to clearly analyze your return on investment when you opt for digital marketing.
Consider digital tactics such as ads and social media management, paid search ads, search engine optimization, online reputation management, and real-time video ads to saturate your target audience with your message.
6. Collaborate with professionals
Advertising agencies specializing in digital tactics can help you achieve measurable business results through meaningful marketing strategies and data analysis. Partnering with a data-driven boutique agency can help you achieve your business goals.
Jenifer Calandra’s decade of marketing experience across multiple industries gives her a unique perspective on strategy. An award-winning copywriter, Calandra crafts a company’s brand story to positively impact its website’s online presence and authority with target audiences.
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