The Washington Post has published a document outlining its web performance and internal SEO best practices that anyone in news SEO will want to read.
The document, Web Performance and SEO Best Practices and Guidelines, outlines what the Post calls “proven strategies and guidelines for optimizing web performance and search engine optimization (SEO).”
SEO and web performance best practices. The Post’s document breaks down all of its guidelines into what is essentially a checklist, consisting of four compartments: on-page SEO, content optimization, technical SEO, and off-page SEO.
Web performance guidelines for publications focus on loading, rendering, and responsiveness. He also shares many of the tools he uses to monitor performance, including Lighthouse, WebPageTest, Google Search Console, and Google Analytics.
The purpose of the guidelines. The publication wants to ensure that:
It provides a positive user experience. Increase website visibility. Drive organic traffic. It improves the overall success of the site.
What they are saying The document was official announced today, although the document appears to have been published on May 31. The Post said it is publicly sharing its guidelines and tools to help others ensure “site-specific practices are optimal”:
“We identified the need for a web performance engineering and SEO team to create technical solutions to support the discovery of our journalism, as the majority of today’s news consumers read news digitally. Without proper SEO and web performance, our stories are not as accessible to our readers,” according to Arturo Silva, Head of Engineering.
Read the document. Web performance and SEO best practices and guidelines
Add Search Engine Land to your Google News feed.
New in Search Engine Land
About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
[ad_2]
Source link
