Alphabet-owned Google is reportedly testing a new tool that uses artificial intelligence (AI) to support journalists in their news writing. The technology, known as a large language model (LLM), is the basis of AI systems such as ChatGPT, Bing Chat and Google Bard.
The main purpose of this tool is to help news writers generate news articles. Google also sees it as a personal assistant for journalists. Google has internally developed a tool called Genesis, which uses current data to train users in writing news articles. The company reportedly offers this product to major news corporations, including News Corp, which owns The Wall Street Journal.
The Genesis AI tool aims to address the challenges associated with generative AI and ensure the production of accurate news articles based on real-time information. Its capabilities extend to emulating individual company style sheets and search engine optimization (SEO) practices, providing a potential solution for companies seeking such functionality.
While some executives believe it may undermine the value of news writing, the distinction between this tool and Bard remains unclear. Bard is a variant of ChatGPT capable of generating news articles using real-time data. Speculation suggests that Google may integrate the AI capabilities of Google News to create an enterprise version of Bard. This improved platform could allow journalists to write news articles while incorporating specific keywords and securely handling sensitive information. However, specific details about the differences between the two tools have not been clarified.
It is worth noting that Google has not officially confirmed the development of this AI tool at this time.
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