The company has confirmed that the Microsoft logo extension pilot is now in open beta globally.
Eligible advertisers can choose to partner at the account, campaign, or ad group level, but only one logo is allowed per partnership.
Logo extensions are published on Bing on desktop, tablet, and mobile devices, and may appear alongside other extensions.
Why we care Displaying a logo next to an ad can help a brand stand out from its competition, establish its identity and build customer trust. Increased brand recognition is also associated with generating more clicks and conversions for websites.
It is being configured. To create a logo extension, just follow these steps:
Select the drop-down menu on the left side of the screen, go to All Campaigns > Ads & Extensions > Extensions. From here, select which level you want to associate your extension with. You can choose between an account, a campaign, or an ad group. Go to the extensions drop-down menu, then select “Logo Extensions”. Select “Create” and then go to “Create a new logo extension”. Upload your business logo. Add your company name. Enter the domain name of your company’s website (your domain should not include any subdirectories). Press “Save”. Your new extension should then appear in the “List of Selected Contact Form Extensions”. On the extension’s main page, select “Save” to finish adding the extension to your account, campaign, or ad group.
Logo requirements. To upload a logo, the image must meet the following criteria:
Aspect ratio: 1:1
Supported file types: PNG and JPG
Maximum file size: 5120 KB
Minimum resolution: 128 x 128 pixels (recommended 1200 x 1200 pixels)
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What did Microsoft say? Daniel Godoy, Global Programmatic Evangelist at Microsoft Advertising, told Search Engine Land:
“We’re rolling this out to every market on every device at the same time. This is a global rollout; we’re not doing it market by market.” “If the logo extension is set, the logo extension will take priority. It will always be the first font choice. If you do not have the logo extension set, an automated company logo (favicon) will be used.” “If the advertiser opts out and a logo extension has not been configured, the default version will be used for ad copy.” “We’ve been asked if this presentation competes with other features – it doesn’t. There’s a dedicated space for the logo, so it doesn’t compete with any other features. It has its own space.”
deep dive reads Microsoft Logo Extensions Guide for more information.
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book “Mastering In-House SEO.”
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