SEO Product Launches: July 2023

Robust search engine optimization is based on the latest technologies and tools. Below are 10 recent releases and updates from SEO technology providers.

SEO product launches

Ahrefs launches Web Explorer. The new Ahrefs Web Explorer uses the platform’s own search engine, Yes, to research companies that rank for your target keywords, identify backlinks and anchor texts from any page, and understand the SEO signals that help any page rank for a specific term. Access to Web Explorer requires Ahrefs’ advanced subscription at $399 per month.

Ahrefs Web Explorer

Text Optimizer adds AI for semantically optimized copy. Text Optimizer is a semantic analysis and optimization tool. Its new AI integration gives users the option to create optimized text from scratch, handy for FAQs, YouTube descriptions, product pages, and more. The copy then tracks how many related terms and concepts it includes. Text Optimizer costs $60 per month, including the AI feature.

Semrush creates SERP Gap Analyzer. The new tool scans the first page of Google search results for weak spots and suggests keywords to optimize. Users provide their domain and target keywords. The report takes about 15 minutes. The feature is included in all Semrush plans, which start at $119.95 per month.

BrightLocal releases the “Active Sync” API.. Submitting a site to all the local directories is a waste of time, as many have little traffic and poor ongoing maintenance. BrightLocal’s new Active Sync API connects with active directories used by consumers. It then maintains these listings by (i) blocking edits from external sources, (ii) syncing your listing data to Google, Apple, Facebook, and Bing, and (iii) updating all listings simultaneously when necessary. Active Sync is an $8/month add-on to an existing BrightLocal subscription, which starts at $35/month.

BrightLocal Active Sync

Buzzsumo publishes content syndication study. Buzzsumo recently released its big content syndication study that offers tactics for promoting articles, research, and more. The study found that nearly 90% of the top 100 publications link to other top 100 publications, and that local stories are the most likely to be syndicated. Getting it featured on Business Insider will typically help distribute a story to other powerful publications, the study found. The research is a must-read for SEOs looking for mentions and links. It is available for free without logging in.

AccuRanker revamps the tag cloud for better keyword organization. AccuRanker is a keyword ranking tracking and analysis tool. AccuRanker’s tag cloud helps you create a hierarchy of categories, i.e. tags, in folders, making it easy to track large groups of keywords. The tool aggregates essential keyword data within a group, such as search volume, current and previous positions, and more. Pricing for AccuRanker starts at $116 per month for 1,000 keywords.

JetOctopus releases API for data integration. JetOctopus, an advanced and feature-rich web crawler, has created an API that allows users to integrate crawl data into their internal reports, graphs, and applications. The API includes core features such as scheduling crawls, creating projects, and more. Pricing for JetOctopus starts at $171 per month to crawl 100,000 pages.

JetOctopus

Surfer introduces AI for optimized content. Surfer is an SEO platform for optimized content, keyword analysis and more. Surfer’s new AI content generator claims to create an “undetectable” human-like copy. For Surfer, future releases will include features for adding internal and external links and embedding videos. In my experience, AI copy is fine for landing pages and the like, but humans produce the best professional articles and informative content. Surfer pricing starts at $69 per month.

Sitechecker updates the dashboard for essential SEO metrics. Sitechecker is an all-in-one web crawler, keyword rank tracker, site monitor and backlink tracker. Providing essential metrics for ranking, traffic and social, Sitechecker’s new Dashboard 2.0 offers better usability for switching between metrics, improved customization for marketing goals and more. Sitechecker pricing starts at $33 per month.

InLinks launches social networking tool powered by ChatGPT. InLinks “is an award-winning SEO tool that will improve your search visibility.” InLinks’ new social media tool scans your site, detects keywords, and then uses the ChatGPT API to generate real posts and captions. The new feature it is timely considering how search engines leverage social media. InLinks free plan includes social media tool, content schema optimization and minimal keyword analysis. Paid plans start at $39 per month.