Search Engine Optimization (SEO) is the process of improving your website to increase your ranking on search engine results pages and increase the quality and quantity of potential customers arriving at your site. Although search engine optimization often takes time to show results (typically 6-12 months to see significant results), there are a few things your law firm can do to make quick gains on the way to to improve your overall ranking in search engines like Google. or Bing.
1. Create and/or optimize your company’s Google Business Profile
One of the easiest and fastest ways to increase your law firm’s website ranking, especially locally, is by optimize your company’s Google Business Profile. You can do this in a number of ways, but first, you want to make sure that your company actually has a business profile. If your company does not, the first step would be to create one. Once you’ve created your profile with basic information such as your firm name, phone number, and address, you’ll want to add any images you have of your firm and other attorneys. Doing so makes your profile more attractive to potential clients and helps them know what your office is like for when or if they should come for an in-person visit.
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