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When it comes to search engine optimization (SEO), solving technical blockers in the backend of a website is critical, but there are also controllable strategies on a website that can be improved in terms of content. Here are three simple SEO strategies that are vastly underrated and can have a significant impact on your website’s visibility and rankings.
Conduct internal interviews for website content
Don’t underestimate the power of interviews and recordings of subject exports within your own organization to create compelling website content. This works well interviewing your customers or users. By leveraging the knowledge and experience of your team members, you can videotape unique insights that will ultimately lead to valuable content that not only your website visitors will want to read, but search engines like Google , they love the authoritative and trusted content that is displayed. your brand experience.
Once you have your video recording, I like to use video transcription tools that will transcribe a video to written text in minutes. You can Google it for different tools, but one is Rev.com. The best part is that you can transcribe a video for less than $1 in most cases, depending on the length of your video. Now you have both video and expert-style copy ready to add to your website and social media efforts to give them a big boost in valuable information.
These interviews can cover industry trends, frequently asked questions, or expert opinions, providing your audience with valuable information that sets you apart from the competition. Incorporating internal interviews into your content strategy not only improves your website’s authority, but also increases the likelihood of attracting organic traffic and increasing your search engine rankings.
This idea also works well when you’re having a hard time finding new topics or ideas to write about…just get the information from the experts themselves.
Renew old content with lower performance
In the quest to create new content, we often overlook the potential of our existing articles, blog posts, and landing pages. Revamping old, underperforming content can yield remarkable results. Please take the time to rate and update these pieces with updated information, improved keywords, and updated images.
You can find low-performing content using free tools like Google Analytics or Google Search Console. This will show you how many people have engaged with your content pages and opportunities to improve them.
By breathing new life into your content, you can attract search engine attention, increase user engagement, and even get high-quality backlinks. Search engines value relevance and freshness, making content renewal an underrated but highly effective SEO strategy.
Add internal links from relevant web pages
Internal linking is a secret weapon in the SEO arsenal that many overlook. After you’ve revamped a poorly performing web page, now look for other relevant pages on your website that mention the topic of the revamped page. Search for relevant keywords within that page, then add an internal link (hyperlink) pointing to the newly refreshed page.
The more relevant internal links that point to a page on your website that you want to rank for, the better. These internal links not only help search engines understand the structure of your website, but also distribute the link equity on the revamped page.
In addition, internal links improve user navigation, encouraging visitors to explore your content further. By strategically incorporating internal links, you can increase the visibility and authority of your revamped page, resulting in better search engine rankings and increased organic traffic.
Don’t forget these simple SEO strategies
Harness the power of internal interviews, content renewal, and strategic internal linking to boost your SEO efforts. While popular SEO strategies have their place, it’s crucial not to overlook underrated techniques that can provide a significant boost to your website’s performance. Stay ahead of the curve by incorporating these underrated SEO strategies into your marketing efforts to stay ahead of your competitors in the competitive digital landscape.
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About the author: Matt McLean is the founder and CEO of DIGITAL, a search engine optimization (SEO) focused digital marketing agency helping brands across the country. Matt has spent the last 18 years within an agency environment and began his career on the corporate side working at the world’s #1 media conglomerate at the time, Time Warner. Matt enjoys leading with education, but is also a student of marketing, especially within the ever-changing landscape of digital marketing. You can follow it LinkedIn for more information or to connect to start a conversation.
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