What happens when a veteran marketer teams up with a well-established brand? Once again, it’s proven to be a recipe for success when Dan Kaufman joined a New York-based uniform and linen rental company with the goal of creating a unique e-commerce brand.
WholesaleChefStore.com is an online e-commerce platform that sells uniforms and sheets such as chef coats, aprons, trousers and chef hats directly to restaurant and food service professionals. The website is designed to be user-friendly and offers easy-to-navigate sections; in front of the house and behind the house.
“Our goal when designing the website was to make it as intuitive as possible. It’s all about the user experience, so we’ve invested in making uniforms, apparel and table napkins easy to find and order,” explained Dan Kaufman, CEO. “When I joined the company l In October 2019, I brought in a team of experts to create a new direct selling platform that was more adaptable, versatile and, above all, easy to use.
By developing a marketing strategy using search engine optimization and pay-per-click advertising, Kaufman and his team were able to reach a wider audience and expand their customer base. “The majority of our sales come from outside our service area. We receive orders from California to locally in New York State and many places in between. We found a sweet spot that has allowed us to develop a national footprint of satisfied customers,” said Kaufman.
When you visit the WholesaleChefStore site, restaurant, catering, hospitality and other food service professionals will find a variety of options at different price points. Trusted and well-known brands like Boldric, Bragard, Tilit, Regent and Pinnacle are featured in the line of chef coats. Kaufman emphasized the importance of “offering variety and depth to our offerings so that we have a product solution for each type of consumer. “Our goal is to provide options and solutions for every segment, from an executive chef in a restaurant to a cook at a local church.”
As part of its mission to meet the demand of customers who want the latest trends and styles at different price points, wholesalechefstore.com has optimized its supply of quality merchandise by partnering with overseas factories. These new supplier partners make high-quality, stylish items that can be washed commercially, which is a real game changer,” said Kaufman. Along with these efforts, Kaufman is looking for partnerships with other companies to increase its breadth and depth of offers.
One of their standout offerings is their ability to quickly and perfectly embroider almost every item we sell. “We have a very strong embroidery option that our customers enjoy,” explained Kaufman. “We have our own in-house team that handles the lettering and names, as well as an external embroidery partner for more complex projects. From executive chefs and sous chefs to the line cook, an embroidered uniform provides a sense of pride and a place of belonging.
Chef coats, pants and hats are available in a variety of sizes and colors, appealing to a wide customer base. For other back of house needs they also sell a variety of towels, cleaning supplies and non-slip mats.
WholesaleChefStore.com offers free shipping nationwide on large orders. This company is growing in scale and continuously making changes to optimize product selection and further improve the customer shopping experience. If you are interested in placing your first order or want to ask for more information, visit the web page.
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