Current SEO Media, Inc.
While it’s never too late, prioritizing SEO early can help grow a business in the long run.
Optimize your website content to focus on specific keywords related to your business or niche.
Search engine best practices are guidelines that help businesses understand what lines they shouldn’t cross. However, it does not detail how to get there.
HOUSTON, TEXAS, UNITED STATES, August 11, 2022 /EINPresswire.com/ — As in online marketing company who has been helping businesses since 2013, Actual SEO Media, Inc. defines “SEO Best Practices” as strategies that conform to strict search engine guidelines. However, these best practices are only guidelines on how not to cross established lines and are considered manipulative. For example, these guidelines will not explain how to optimize a website other than what to avoid.
Search engines like Google are constantly updating their algorithms. These guidelines may change frequently, which may affect the optimization of a website. With years of experience helping clients fine-tune their websites, Actual SEO Media, Inc. provides best practices on how to overcome Google’s best practices.
1. Use the best platform
A company’s website is the foundation of its online activities. Whether you want to use online marketing strategies or have a platform to interact with customers effectively, a website is a must. When building the foundation of the website, many people choose self-hosted open source solutions such as WordPress. Although these types of solutions allow companies to optimize and customize the website to your liking, technical skills are required to optimize templates, manage constant updates, and build strong security.
One of the biggest issues when customizing a website is making sure it’s also mobile-friendly. There is a specific clause in Google’s guidelines. If a website is not also mobile friendly, it will rank below websites that are. So even if a website is fully optimized for a browser, it may not be optimized for a phone or tablet screen.
2. Optimize website speed
The main core behind most search engine guidelines is user experience. If a user can’t quickly and efficiently find what they’re looking for on a website, the search engine will notice and lower that website’s ranking in search results. One of the components of a website is site speed.
Site speed can be broken down into four more factors: fast hosting, fast website, fast user internet access, and fast user mobile device. Although two of these factors depend on the user himself, the others depend on having a properly optimized website. Of the two that a business can control, having fast hosting is important because it can make a site seem slow even if the site speed is optimal.
3. Refine your title elements (aka title tags)
It is no longer enough to have the keyword by itself in the title. Of course, when creating content pages, having the keyword in the title is a must. However, search engines prefer more descriptive titles. When a user looks at the title of a search engine results page (SERP), they need to have some clue as to what the page is about.
The search engine will first identify the user’s intent behind the keyword phrase and then rank sites that match that intent. This is why search engines prefer titles that are more descriptive and that give a better idea of the intent they want to target.
4. Add alt text to images
By definition, alt text is an HTML attribute of an image. Image alt text basically describes what the image is about. Alt text is important for four reasons:
– Visually impaired users can read the alternative text through text-to-speech
– If the image does not load correctly, the alt text can describe the basic essence of the image
– Search engines use alt text to understand the context of the image
– Best practice for alt text is to use it to describe what the image is about.
5. Pay attention to the structure of the URL
URL structure is less for search engines and more for the user. A cleaner structure will make it easier for users to see where they are going. Of course, they might not even see the URL, especially if they’re on mobile. When in doubt about which URL structure is best, it’s best to ask yourself, “How will it affect a potential user?”
6. The optimal way to use headings
Like titles, headings on a page should be used to describe the section of text that follows it. Headings are used by search engine crawlers as a way to index and navigate pages on a site. This is why search engines have a multitude of guidelines on how headers should be formatted.
The keyword does not need to be in all headings. Write clear, concise headings that are descriptive so readers know what they’re about to encounter. Also, each heading should be further optimized. For example, never jump from an H2 to an H4 and don’t use all caps for headings because it can confuse readers into thinking it’s an acronym.
7. Create an internal route with internal links
As with headings and alt text, search engine crawlers use internal links as a method of navigating the website. It allows search engines to find out which links are the most important on the site. Internal links also allow website visitors to navigate with ease.
Some websites only have menu bars at the top. However, it makes it more convenient for visitors if they can seamlessly move between pages with appropriate links to the sites they can see. For example, a sentence may describe a specific product, which may pique a reader’s interest. Now is a perfect time to add a link to this product, making it easier to navigate.
While Google and other search engines may set guidelines for websites to follow, these are only rough outlines of what not to do. Optimizing a website is a long process. A company may not see results in the short term, however, results will be demonstrated after careful tuning and frequent updates.
As a leader Houston SEO company, Actual SEO Media, Inc. encourages its clients to further expand their online presence. By harnessing the power of search engine optimization, the company helps businesses expand their online visibility and establish a stronger Internet presence. This company ensures that its clients’ websites follow up-to-date search engine guidelines to ensure maximum visibility and brand awareness. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
Email us here
Visit us on social networks:
Facebook
Twitter
LinkedIn
Houston SEO Company All Inclusive
You just read:
News provided by
August 12, 2022, 01:45 GMT
EIN Presswire’s priority is source transparency. We do not allow opaque clients, and our editors try to take care to remove false and misleading content. As a user, if you see something we’ve missed, please let us know. Your help is welcome. EIN Presswire, Everyone’s Internet News Presswire™, tries to define some of the limits that are reasonable in today’s world. See our editorial guidelines for more information.
