Meta has started rolling out a series of updates to improve the Facebook video experience.
The social media platform has:
New editing tools have been introduced. Redesigned video Explore. Simplified your video tab. Increased opportunities for participation.
Why we care Facebook has transformed into a one-stop shop where people can enjoy the best of Instagram and Facebook Reels. This is great news for marketers advertising their campaigns on Instagram, as they now have access to the Facebook audience, even if they don’t have an active profile, so their potential reach is greater than ever. In addition, the simplified redesign means Facebook users will find it easier than ever to discover new content, providing another opportunity for brands to reach new potential customers.
New video editing capabilities. Meta is rolling out Reels editing tools to Feed videos to help you create more dynamic content. New tools include:
Perfect edition: If you use Meta Business Suite, you can access the audio, music and text editing features already available in Reels. These new tools will help you place and time creative elements more easily, which could result in a higher quality final product.
More clip editing tools: You’ll now have the option to speed up, reverse or replace clips, giving you more opportunities to get creative with your content.
Improved audio: You can now experiment more with sound, such as adding music and audio clips, recording voiceovers, and reducing unwanted noise
HDR access: You can now upload HDR videos from your phones to Reels. Uploaded clips can also be played back in full HDR, resulting in a high quality final product.
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Easier navigation. Facebook aims to make its video content as discoverable as possible, so it’s started rolling out a number of changes, including design tweaks and new features:
Single window video tab: People can now access all videos from Reels to Live content to long form in the Video tab, formerly known as Facebook Watch.
Featured Recommended Reels: Facebook users will get a new horizontal reels section in the Video tab, highlighting recommended reels.
New design: Making navigation even easier, the Video tab will soon appear in the shortcut bar (although the tabs in the shortcut bar are updated based on the features people use the most).
Improved discovery and user experience. Facebook is also making it easier than ever for its users to discover videos about popular topics and trends by redesigning Explore video. The platform works by delivering content it believes the user will enjoy and find interesting through a combination of human curation and machine learning.
More opportunities for participation. Not only will Instagram Reels be published on Facebook, helping brands reach more people than ever before, but people now have the opportunity to write comments on those clips without having to switch between apps.
What did Meta say? Meta said through a statement published in Facebook newsroom:
“We’ve started rolling out updates that will bring more reel editing tools to Feed, making it even easier to create dynamic videos on Facebook. Whether you’re posting a video for friends and family to see, or trying to reach people who share similar interests. , our video editing tools will make it possible for people to express themselves in new ways through Reels or long videos.” “Video is core to Facebook: short videos have been available in Feed since 2007. Today, our unique cross-section of Reels, long-form and live content brings people to Facebook to watch videos about the things they they like, new things. they would like to meet and connect with real people with similar interests.” “We continue to invest heavily in video, so today we’re sharing the latest ways we’re making it possible for people to create, explore and engage with video on Facebook.” “But this is just the beginning. We’ll continue to develop more tools for creators to express themselves, build an audience and monetize, along with discovery and personalization features that give you more control over your experience.”
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book “Mastering In-House SEO.”
