LONDON–(BUSINESS WIRE)–July 18, 2023–
Captify, the leading search intelligence platform for the open web, today announced that Mike Welch will become CEO, succeeding Captify co-founder Dominic Joseph, who will remain on the Board of Directors.
In his previous role as executive vice president and general manager of Xandr, Welch was responsible for leading all aspects of the business globally. Prior to Xandr, he spent two decades working primarily in advertising-focused roles at AT&T, including product, sales, corporate strategy and business development, including leading the sales process that led to Xandr’s acquisition by Microsoft last year.
Welch previously served as Chairman of the Board of Directors of INVIDI Technologies and served on the Boards of the Video Advertising Bureau (VAB) and the Interactive Advertising Bureau (IAB).
Since co-founding Captify in 2011, Joseph has grown the company to become the largest independent processor of search data outside of walled gardens, connecting more than a billion real-time searches every day. The business now operates in 13 territories globally, including the US, now its largest market. He also led the company through Series A and B financing and majority sale to US private equity firm SFW Capital.
“12 years of building Captify from conception to the global business it is today has undoubtedly been the proudest achievement of my career,” said Joseph. “Over the past year or so, I have been working with the Board to find a successor with the necessary skills and industry experience to continue accelerating our global growth. From his time at the helm of Xandr, Mike knows the our customers and their needs, but also a perfect fit with our culture. I look forward to supporting and advising him as we enter this exciting new stage.”
“The opportunity to lead Captify into the next phase of its evolution is perfect for me,” said Welch. “As a key partner of Xandr over the years, I have seen firsthand the power of Captify’s technology. Captify has a unique and powerful understanding of consumer intent, and there are limitless ways this intelligence can evolve in every phase of marketing. Building on the strong foundation that Dom and the team have built, we will expand the business and deliver high-performing campaigns using consumer intent data across all forms of digital media, including CTV, Addressable TV and DOOH. In addition, Captify’s cookie-free solutions have been gaining widespread adoption, and we plan to continue to innovate and lead in this space.”
“We are excited to have Mike join Captify as CEO and look forward to working with him in the continued development of the company as a leading provider of search intelligence on the open web, building on the remarkable platform created by Dom and the Captify team. many years. Mike brings deep industry experience, deep knowledge of Captify’s advertising customers, and a track record of leading and supporting exceptional teams to accelerate business growth and performance.” said Roger Freeman, Captify’s chairman of the board. Freeman added, “We are deeply grateful for Dom’s leadership as Captify’s CEO and look forward to working with him in his continued role on Captify’s board.”
To learn more about Captify, visit https://www.captifytechnologies.com/.
About Captify
Captify is the leading search intelligence platform for the open web, connecting real-time searches from over 2 billion devices worldwide. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world’s biggest brands, including Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestlé, GSK, Uber, Mars, P&G, Sony and Toyota, without depending. on third-party cookies. Captify gives brands more customers, better performance for publishers and consumers the most relevant digital experiences.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20230718469674/ca/
CONTACT: Media
Caroline Yodice
cyodice@daddibrand.com
KEY WORD: UNITED KINGDOM EUROPE
SECTOR KEYWORD: PROFESSIONAL SERVICES ADVERTISING COMMUNICATIONS DIGITAL MARKETING DATA ANALYTICS SEARCH ENGINE OPTIMIZATION
SOURCE: Captify
Copyright Business Wire 2023.
PUB: 18/07/2023 04:00/DISC: 18/07/2023 03:59
Copyright Business Wire 2023.
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