An Outsource Accelerator analysis of the outsourcing market found that the top 434 BPO outsourcing companies, which account for 98% of industry traffic, experienced a dramatic loss of website traffic between January 2023 and March 2023.
Overall, the top cohort generated 21,349,668 combined monthly web visits in January and fell 38.7% to 13,096,308 in March.
Google Trends suggests that search volume for “outsourcing” has remained stable over the past 12 months.
An analysis by Outsource Accelerator found that the top 434 BPO outsourcing firms (98% of the industry) experienced a dramatic loss of web traffic in the first quarter of 2023.
This spectacular drop in the whole [outsourcing] the industry is unprecedented. A continued decline in website traffic could have serious business consequences for the industry as a whole.”
— Derek Gallimore, founder and CEO of the outsourcing accelerator
MANILA, PHILIPPINES, July 17, 2023/EINPresswire.com/ — The websites of Outsourcing of business processes (BPOs) worldwide experienced a sharp decline in traffic in the first quarter of 2023. Overall, the combined market lost 8,439,395 monthly visitors, representing 38.7% of traffic; while 11 companies lost more than 95% of their traffic and 75 lost more than 75% of their traffic.
Analysis of the outsourcing market Outsource the throttle found that the top 434 BPO outsourcing firms, which account for 98% of industry traffic, experienced a dramatic loss of website traffic between January 2023 and March 2023. Overall, the core cohort went generate 21,349,668 combined monthly web visits in January and fell 38.7% to March of 13,308. .
Of the top 434 companies, 320 websites saw a significant decrease in traffic, with only 74 seeing an increase in visitors.
Of the 320 websites lost: 11 lost more than 95% of their traffic, 75 lost more than 75%, and 164 lost more than 50%.
The top 10 losers collectively lost 5.9 million monthly users, representing 51.7% of their traffic.
Some of the biggest traffic losers on the list are Simply Contact at 99.8%, Conneqt at 93.5% and FirstSource at 88.3% loss.
Many of the big names were greatly affected by this phenomenon. BPO and IT giants Capgemini, Wipro, Infosys and Accenture fell 76.1%, 62.6%, 48.4% and 19.0% respectively, losing a total of 2,065,627 monthly web visitors . Tata Consultancy Services (TCS) was the biggest loser with a drop of 2,635,396 monthly visitors, representing 75.9% of its traffic.
Outsource Accelerator Founder and CEO Derek Gallimore said these numbers should be a wake-up call for the BPO industry.
“While Google is known for traffic volatility, this dramatic industry-wide drop is unprecedented. A continued decline in website traffic could have serious business consequences for the industry as a whole,” Gallimore added.
Some winners
There were only 74 winners during the period, although their earnings were much smaller.
Overall, the winners increased from a small base of 1,1179,904 to 1,626,755 monthly visitors, with a traffic increase of 446,851, or 37.9%. The biggest individual gainer was Atento, which gained 81,026 monthly visitors, a jump of 84.4%. None of the big players saw an increase in traffic during this period.
The Outsource Accelerator website was one of the few winners for the period, jumping from 70,677 to 251,474 monthly visitors, representing 39.1% growth. Although the site has more recently experienced a slump.
recovery
The first quarter was brutal for traffic outsourcing, with a drop of around 38% overall. However, the second quarter saw a stabilization and recovery in traffic, although it is still 22.7% lower than January volumes.
Reason for concern
While the specific reason is unknown, the overall significant downward trend across 2,171 websites is unmistakable.
The typical factors for reducing website traffic, such as weak search engine optimization (SEO), outdated content, or falling paid advertising, are not relevant here, as it is unlikely that all market moves in unison due to these individual performance factors.
Concerns have been raised about possible drops in search traffic due to changing Internet and search habits. Additionally, the recent rise of ChatGPT may also undermine the nature of Google-based search and exploration, although it is unlikely that the recent and gradual introduction of ChatGPT would have had such a significant impact.
It’s hard to tell whether the drop in traffic is the result of lower consumer demand (or interest) or the result of changes in Google’s search habits and interfaces. However, Google Trends suggests that search volume for “outsourcing” has remained stable over the past 12 months.
All in all, there has been a significant drop in traffic without a clear expansion. It’s something the industry should keep an eye on.
Methodology
Outsourcing Marketplace Outsourcing Accelerator monitors the website performance of 2,171 leading outsourcing companies globally. Of the 2,171 companies, only 394 (18.1%) generate more than 2,000 monthly visitors; and they collectively generate 97.8% of the entire industry’s web traffic.
For the purposes of this analysis, only the largest 394 firms were included. The analysis used AHRefs as the primary data source, which can miscalculate traffic numbers, although the tool is generally directionally reliable. Semrush was also used to corroborate the findings, which were broadly consistent.
About Outsource Accelerator
Outsource Accelerator is the world’s leading aggregator marketplace representing the $250 billion global outsourcing industry. It provides the conduit between leading outsourcing providers and companies (clients) around the world.
For more information, please contact: npr-team@outsourceaccelerator.com
News and Public Relations Team
Outsource the throttle
+63 917 891 9642
Email us here
You just read:
News provided by
July 17, 2023, 2 p.m
EIN Presswire’s priority is source transparency. We don’t allow opaque clients, and our editors try to be careful to remove fake and misleading content. As a user, if you see something we’ve missed, please let us know. Your help is welcome. EIN Presswire, Everyone’s Internet News Presswire™, tries to define some of the limits that are reasonable in today’s world. See our editorial guidelines for more information.
[ad_2]
Source link
