Google’s John Mueller expressed his thoughts in a series of tweets about SEOs creating fake personas for a review site, including fake LinkedIn profiles. He said that if they believe that no one can say “you are fooling yourselves”.
Fake LinkedIn profiles to look legit
AI is used to catch millions of fake LinkedIn profiles every year.
An affiliate marketer using fake LinkedIn profiles for their author bio shared:
“As an affiliate marketer, having LinkedIn profiles for my fake persona was a great way to build credibility for my authors.
…Over the past few months, 90% of my profiles have been suspended by LinkedIn.
Unfortunately, I now have to find another method to add credibility to my authors and make them seem legitimate.”
Fake LinkedIn profiles are so popular that Google Suggest actually suggests searches for them.
Fake Google Business Profile reviews
Google is suing a seller who allegedly created and sold fake Google Business Profile reviews as well as fake business sites.
Earlier this year, Google shared that they use machine learning models to spot fake business profiles and reviews.
Google shared how they catch fake business reviews:
“We have long used machine intelligence to help us detect patterns of potential abuse, and we continue to evolve our technology.
Last year, we released a significant update to our machine learning models that helped us identify new abuse trends many times faster than in previous years.”
Google was able to block or remove 115 million reviews and blocked 20 million attempts to create fake business profiles.
They are not kidding about being able to catch fake reviews and profiles.
John Mueller in Fake Personas
Given how adept Google is at picking up fake people and reviews, it makes sense that Google’s John Mueller would claim that Google knows about them.
He commented in a series of tweets:
“PSA making up fake people for your review site is awkward, even with fake LinkedIn profiles.
Copying other people’s YT reviews together to make your own is cheap.
Submitting it as a ranking question during office hours, uhm, what do you want us to say?
…To be honest, none of this would be a problem if you did everything yourself; it’s fine for one person to run a site, you don’t need multiple fake people.”
when someone asked How credible can a sole proprietorship be, Mueller responded:
“You lose *all credibility* when it’s obvious you’re running a bogus operation. And to all the ‘no one can tell because I’m so good at it’ people – you’re delusional.”
…What can I say? “Do you wear a badge and get business cards?” You become credible by doing a good job.”
Fake it, don’t you get it?
John Mueller may be right to say that those who think they can get away with fakes are “deluding themselves.”
Featured image by Shutterstock/mosman.photo
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