News desk of the world of furniture on 8/10/2022
Search engine optimization is not free. Sure you don’t pay Google to show your listing, but getting a good listing takes work. In the interface, it is intensive work and then, on the back, it can take a long time to display results.
Paid internet marketing, be it through social media ads, Google Ads, email blasts, etc almost instant results (assuming you have a good campaign).
But it’s much faster.
So why bother with SEO?
In my mind, there are two reasons.
1. When you manage to appear organically in search results, your listing tends to be more reliable than the payment lists.
2. The next reason, the best in my opinion, is that you don’t have to keep paying.
With internet ads, the ads stop once you’ve stopped paying. On the other hand, SEO-optimized content is displayed year after year for as long as the page is up and long after you’ve paid the person who created it.
I have pages that are virtually unchanged for 15 years and they still rank to attract visitors!
Aren’t you glad we have SEO types for content developers? you don’t collect royalties?
I recommend a healthy mix both organic and paid Internet marketing for most local furniture retailers.
Easy Furniture Web Tip 332: A smart web marketing mix is a strategic combination of paid advertising along with content development with search engine optimization in min.
Katherine Andes specializes in web content development and SEO, including page customization for storefront and franchise websites. visit BetterWebSales.com or call her at (559) 309-2940.
