Individuals working in the search engine optimization field often sit back and wait for the next big change to hit. Doing so can be crucial due to the fact that this is the kind of thing that could end up allowing them to adjust their methodologies accordingly. However, Google search link Danny Sullivan has stated that the way you can climb the rankings in Google’s SERP hasn’t changed that drastically in the last couple of years.
With all that said and now out of the way, it’s important to note that there is at least some truth to his claim. If you were to take a look at Google’s guidelines in 2002, you might notice a section telling people to create content for users instead of the algorithm. Even now, this can help place you further than you would have otherwise, so it can be useful to keep in mind.
“Make pages for users, not search engines.” — Google, 2002
Our good advice remains the same two decades later. To succeed in Google Search, focus on people-centric content. pic.twitter.com/bibv53icz9
— Google SearchLiaison (@searchliaison) July 6, 2023
Many website owners try to manipulate the algorithm, but despite this being the case, creating content precisely for the search engine will never help you rank high enough all things considered. People-first approaches are the name of the game, and clearly have been for at least two decades, if not longer.
It will be interesting to see how this affects people’s approaches to SEO in the near future. Some say that this is the harbinger of a major change to come, although Danny Sullivan himself has stated that it is only useful information to provide. SEO professionals who try to game the system will always end up with lower results because their web pages simply won’t contain the kind of authoritative information that Google is trying to provide people with.
The basic advice has remained the same, and it’s not likely to change anytime soon. Only a major seismic shift can change a fundamental element in SEO.
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