Artificial intelligence has always been attractive. By 2023, however, its allure has become irresistible with its increasingly accessible AI tools.
Many tech entrepreneurs who fled Silicon Valley during the pandemic they are coming back simply because they cannot afford to miss this historic development. Business owners everywhere are also looking for ways to use AI to improve their operations.
If you fall into that category, here are some cutting-edge brands worth checking out that are making AI more accessible to the workplace.
1. ChatGPT is redefining content (but be careful!)
Yes, we’ll start with the obvious choice. Developed by OpenAi, ChatGPT arrived in late 2022. By early 2023, it had shaken the world to its core.
The program is capable of writing online content almost indistinguishable from humans with at least the right skill. (He still has a ways to go before he can write more sophisticated content for SMBs, although that will certainly come.)
When it comes to ChatGPT as a business tool, a word of caution is in order first. Along with its blessings, ChatGPT also serves as a case study for the nightmare side of AI. Digital Trends talks about how it opens the door to things like plagiarism and can be difficult to follow.
Instead, employers should use this powerful AI tool for content development. It’s perfect for speeding up activities like brainstorming, researching, and creating outlines. Ideally, however, it works best when integrated with other business solutions, which brings us to our next venture…
2. MarketMuse is using AI to take content optimization to new levels
A company that is integrating the power of ChatGPT to its own AI content solutions it’s MarketMuse. The innovative brand has created an ambitious AI-powered content platform. This brings together artificial intelligence, search engine optimization (SEO) and content strategy in a single optimization tool.
MarketMuse’s platform allows users to create and optimize content within the tool itself. Recent updates also enable this feature with the use of AI-generated content. Users can enter their research and use the power of AI to generate outlines.
Users can then tweak and adjust them to their liking. They can also enter additional questions and key data points. The AI continues to help during the creation of the first drafts. The MarketMuse tool also provides feedback and ratings on content optimization so that the final product has the best chance of performing well once published.
3. Salesforce uses its cool AI throughout the sales cycle
Salesforce’s customer relationship management (CRM) platform is already a popular business tool. However, the company has strengthened its offerings by weaving AI capabilities into its various features.
The CRM brand has dubbed its AI software “Einstein”, and has an impressive range of capabilities, from natural language processing to predictive analytics and machine learning. The Salesforce team has used its artificial intelligence to help users automate processes and generate insights at every stage of the sales cycle.
Einstein Analytics, for example, uses artificial intelligence to collect data from an organization. This can come from internal, external and third party sources. They are automatically combined, organized and analyzed to create correlated insights and recommendations that human users can use to refine and accelerate sales-based decision making.
4. Zendesk is revolutionizing customer service
Customer service is a deeply personal activity. Whether a customer is using a self-service resource due to personal preferences or interacting with a live agent, they expect businesses to know where they are in the customer journey.
It’s hard to envision something like artificial intelligence meeting the immense, ever-changing, ever-changing needs of customer service in a consistent way, but some brands, like Zendesk, are finding ways to integrate AI to create a better customer experience.
The brand’s CX bots use insights from billions of customer interactions to create a seamless, AI-informed customer experience. The software is nuanced enough to anticipate needs, get answers immediately, and even steer customers toward self-service solutions. Zendesk isn’t the only brand bringing the power of AI to the customer service experience, either…
5. The replicant also uses AI to improve CX
Replicant is taking another approach to AI in CX. The San Francisco-based startup is creating tools that streamline the mundane problems that customer service staff deal with on a regular basis.
the replicant”advanced AI models” go beyond keyword recognition. They work in context and are able to understand the customer’s intent the vast majority of the time.
Using a tool like this allows businesses of all sizes to automate the processing of basic phone calls and text messages. These can be dealt with quickly between customers and the AI, leaving the more complex or emotionally involved decisions to human representatives.
6. Google continues to deliver excellence in AI
Google’s use of AI is well-known and historic. The company has been building AI momentum ever since it rolled out its first AI-powered search algorithm, called RankBrainin the year 2015.
However, that doesn’t change the fact that the brand deserves to be on this list. In fact, Google has been in the AI game for so long that it has had time to develop many AI-based tools that businesses can easily use to improve their businesses.
The most obvious benefit for businesses from Google’s AI algorithms comes from improved search capabilities. They can use Google’s search tool for increasingly sophisticated searches and expect real, genuine information to use for content creation, forecasting, and many other business activities.
Google AI Products go beyond basic search functions, too. The company’s complex AI is capable of operating as a virtual assistant, helping sort emails, providing maps and directions, and translating. Marketers can even use Google’s artificial intelligence and machine learning capabilities to help guide marketing strategies, campaigns and individual ads.
Keeping up with the AI revolution
Tech entrepreneurs aren’t the only ones looking to keep up with artificial intelligence. Businesses everywhere want a piece of the AI action.
The good news is that the world of technology is advancing with AI at breakneck speeds. Everything from marketing and content creation to sales, customer service, data, analytics and optimization is being positively impacted by cutting-edge AI tools.
It remains for business leaders to find the best ways to apply these tools to their current activities. From there, they can make money along with everyone else as we collectively drive the AI revolution to whatever technological destination it takes us next.
Featured Image Credit: Photo by Sanket Mishra; pixels; Thanks.
Brad Anderson
Editor-in-Chief of ReadWrite
Brad is the editor who oversees the content contributed to ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at Brad at readwrite.com.
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