BERLIN, July 12, 2023 /PRNewswire/ — Between May 15 and May 25, 2023, TechBehemoths conducted a survey through 2,542 IT companies located in 57 countries and territories. The aim of the survey was to identify which digital marketing tools are most popular and effective for IT companies and digital agencies.
According to survey results released on July 10, 2023, search engine optimization (SEO) emerged as the top performing digital marketing channel, with 69.70% of respondents indicating that it generated the increased number of potential customers for their businesses last year. This highlights the importance of optimizing websites and content to improve organic search visibility and attract relevant search engine traffic.
Content marketing also proved to be a significant lead generator, with 50.60% of respondents attributing their highest number of leads to this strategy. This indicates the value of creating and distributing relevant, valuable and engaging content to attract and engage your target audience.
Social media marketing proved effective, with 37.80% of respondents reporting it as a channel that generated their highest number of leads. Leveraging social media platforms to engage with audiences, promote content, and drive conversions proved beneficial for these businesses.
Email marketing, referral marketing and PPC advertising they were also identified by a notable percentage of respondents (27%, 30.70% and 22.80%, respectively) as channels that generated a significant number of leads. These channels highlight the effectiveness of targeted email campaigns, customer referrals, and paid advertising campaigns to drive lead generation efforts.
While video marketing, influencer marketing, Mobile advertising, Graphic advertisingBusiness directories and Other channels received lower percentages in terms of lead generation, but still contributed to some companies’ overall marketing efforts.
The results suggest that a combination of digital marketing channels can be effective in generating leads. SEO, content marketing, social media marketing, email marketing, and referral marketing emerged as the top channels that have been successful for lead generation over the past year. IT companies and digital agencies should consider investing in these channels to maximize their lead generation potential and overall business growth.
At the same time, it seems that new AI tools have not affected the preferences of IT companies and have not radically changed their digital marketing strategies as some predicted.
Contact: Marcel Sobieski
017636302768
[email protected]
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SOURCE TechBehemoths
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