OSF HealthCare, based in Peoria, Ill piloting a partnership with digital healthcare marketing company Abundant Healthcare Acquisition to use two of its software tools to help patients seeking care.
OSF’s digital marketing teams will use the provider data connector and the patient education connector to increase search engine optimization, patient engagement and digital appointment volume. The health system is looking to create a “retail-like online experience” for health care, according to a July 13 OSF news release.
The partnership expands on the 2019 collaboration which saw the two entities work together on the ‘One OSF’ initiative and create a new website.
“We are very excited about the opportunity to continue to collaborate [Abundant Healthcare Acquisition] as we look for ways to increase our appointment conversions, introduce operational efficiencies and ease our technology debt,” Tom Caldera, OSF director of digital innovation development, said in the release.[Abundant Healthcare Acquisition’s] The vision of flexible connectors directly within our content management system allows us to leverage our investment in Sitecore DXP and enable our marketing teams to quickly place customized provider information and clinical content based on business needs without technology involvement “.
[ad_2]
Source link
