Job description
We are looking for a highly skilled and strategic Marketing Manager to drive our marketing initiatives and help shape our brand in the competitive marketplace. As a Marketing Manager, you will play a critical role in developing and implementing effective marketing strategies, creating engaging campaigns and managing brand positioning to achieve our business objectives.
Duties and responsibilities
Develop and execute comprehensive marketing plans to support our health insurance and other SBU products and services. Conduct market research, analyze customer insights and identify industry trends to inform marketing strategies. Collaborate with cross-functional teams to develop compelling marketing materials, including brochures, digital content, and promotional materials. Manage digital marketing campaigns including search engine optimization (SEO), search engine marketing (SEM), social media and email marketing. Use data analytics to measure campaign effectiveness, track key performance indicators (KPIs), and make data-driven recommendations for continuous improvement. Identify and leverage opportunities for strategic partnerships and collaborations to expand our reach and improve brand awareness. Monitor competitor activities and market dynamics to proactively adjust marketing strategies and stay ahead of the competition. Manage your marketing budget effectively, ensuring optimal allocation of resources and achieving measurable results. Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration and high performance.
Qualifications and Experience
Bachelor’s degree in marketing, sales or related field required. A master’s degree is strongly preferred. Minimum of 5 years of marketing experience, with a focus on the medical and/or health insurance industry. Demonstrated experience developing and implementing successful marketing strategies and campaigns. Deep understanding of the healthcare industry, the health insurance landscape and the regulatory environment. Strong analytical skills, with the ability to interpret data, extract insights and make data-driven decisions. Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels. Proficiency in digital marketing tools, platforms and analytics. Demonstrated leadership skills, with experience managing and developing high performance teams. Results-oriented mindset, with a focus on generating measurable results and ROI.
others
How to apply
Please send your CV along with a covering letter to: recruitment@corp24med.com
O
The Administrator
Carretera dels Banys 6
Belgravia
Harare
NB: only physical submissions will be considered for industrial aggregation sites.
Limit date: July 21, 2023Generate a Whatsapp message
Corporate Hospital Group 24
An award winning hospital group that was established in November 2009. We are visible in the two major cities of Zimbabwe, Harare and Bulawayo. Since inception, continuous improvement has seen us establish state-of-the-art, world-class facilities.
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