NEW YORK, NY, INDIA, July 12, 2023/EINPresswire.com/ — IMARC Group, a leading market research firm, recently released a report titled “Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”. The study provides a detailed analysis of the industry, including the global Digital Marketing Software market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest market developments.
How big is the digital marketing software market?
The global digital marketing software market size reached US$66.7 billion by 2022. Looking ahead, IMARC Group expects the market to reach US$161.7 billion by 2028, showing a growth rate (CAGR) of 15.8% during the period 2023-2028.
What is digital marketing software?
Digital marketing software helps in search engine optimization (SEO), social media and email marketing, content marketing, website optimization, etc. Accordingly, it helps businesses improve their revenue by connecting with target audiences and providing ad tracking results. through web analytics. Digital marketing software also helps in analyzing the online activities of customers to suggest suitable products, offers and services. It incorporates creativity, along with effective strategies, to design personalized and engaging campaigns to strengthen the user base. Digital marketing software increases brand credibility by solving your customers’ doubts and improving your positioning in online search results. Consequently, it finds wide applications in numerous industries, such as e-commerce, legal, finance, hospitality, healthcare, entertainment, etc.
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What are the growth prospects and trends of the digital marketing software industry?
Widespread adoption of social media platforms by brands to improve exposure and engagement with target audiences is primarily driving the digital marketing software market. In addition, the increasing utilization of wireless communication devices is further catalyzing the growth of the market. In addition to this, increasing digitization of business operations to improve efficiency and customer experience is acting as another major factor inducing growth. Moreover, the growing integration of Virtual Reality (VR) and Augmented Reality (AR) in digital marketing strategies is positively influencing the global market. Apart from this, major manufacturers are investing in the development of artificial intelligence (AI) enabled digital marketing software, which is also driving the growth of the market. In addition, increasing number of e-commerce companies due to extensive online shopping activities is expected to fuel the digital marketing software market during the forecast period.
What does market segmentation include?
The report has segmented the market into the following categories:
Division by solution:
Customer Relationship Management (CRM)
Email marketing
Social media
Search marketing
Content management
Marketing automation
Campaign management
others
Breakdown by service:
Professional services
Managed Services
Breakdown by type of deployment:
In the premise
Cloud based
Division by organization size:
Big Companies
Small and medium enterprises (SMEs)
Division by end use:
Media and entertainment
Manufacturing
Retail sale
BFSI
Information Technology
Health care
others
Division by region:
North America (USA and Canada)
Europe (Germany, United Kingdom, France, Italy, Spain, Russia and others)
Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia and others)
Latin America (Brazil, Mexico)
Middle East and Africa
Who are the key players operating in the sector?
The report covers the major players in the market, including:
Act-On Software Inc.
Adobe Inc.
Hewlett Packard Enterprise Development LP
HubSpot Inc.
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.com Inc.
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SAS Institute Inc.
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About us
IMARC Group is a leading market research firm providing management strategy and market research worldwide. We partner with clients across industries and regions to identify their most valuable opportunities, address their most critical challenges, and transform their businesses.
IMARC Group’s information products include important market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial and high-tech organizations. Market forecasts and industry analysis of biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and new processing methods are at the forefront of the company’s expertise.
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Elena Anderson
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Jul 12, 2023 07:53 GMT
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