[authors: Travis Baechler, Fen Hagman, Jessica Kutz, and Nicole Stoffels]
Half the battle in conveying your company’s value proposition is attracting users to your website. The Project W design team shares their tips on how to create a website that drives your business growth.
Websites matter. In today’s fast-paced digital world, it takes less than a second for a potential customer to form an opinion about your website, and that first impression can make or break their decision to stick around and make a purchase. How you present your product or service online is as important as the product itself. A dynamic and user-friendly website is your best marketing tool. Creating a website can be daunting for someone unfamiliar with design, but today there are many tools that help make the process easy to DIY: Wix, Squarespace, GoDaddy, just to name a few -some of them, so this article is a guide for those who are. construction sites on their own. We’ll explore five fundamental principles that can significantly increase the effectiveness of your website without straining your budget. From user-centered design to search engine optimization and marketing strategies, these best practices will help you make a lasting impact and achieve your business goals.
You’ve Selected a Website Builder… Now What? Just like developing a fit for your company’s target market, it’s always best to start with the end user. Who do you hope will visit your site and what would you like them to take away? Understanding the needs, goals and behaviors of your target audience allows you to create solutions that resonate. This is the basic principle of user-centered design, a process in which the design is primarily focused on the needs of the user, making it easy and effective for people who visit and use the website, in instead of the people who designed it. Here are some key points to consider when designing a user-friendly website:
1. Usability
Website usability includes several factors, including ease of navigation, logical information architecture, intuitive design, clear and concise content, mobile-friendly and fast-loading pages, and effective content management. errors A usable website should provide a seamless and pleasant experience for visitors, allowing them to quickly find the information they need, complete tasks and interact with the website without confusion.
2. Accessibility and availability
If your website won’t load, isn’t responsive, takes too long to load, or has broken links, people will quickly move on. Make sure you bought a domain from someone you trust accommodation servicecheck yours website loading speedand then check if your website works properly by testing it in different browsers (Chrome, Safari, Microsoft Edge, Firefox).
It’s also crucial to make sure your design is inclusive and accessible to users of different abilities.
3. Adapted for mobiles
In accordance with Statistics counter, 55% of online visits worldwide come from mobile and 57% of internet users say they won’t recommend a business with a poorly designed mobile site, so having a responsive site is a must (or adapted for mobile). Make sure the company you use to build your website offers tools to quickly optimize for mobile or buy a template that includes mobile design.
4. Make it beautiful!
In addition to being usable and easy to navigate, your site should be attractive. Seventy-five percent of users admit to having made judgments about a company credibility based on their website design. Don’t have the budget to hire a designer or branding agency? Check out free resources like changewhere you can create and download graphics and photo sites such as unsplashwhere you can download images for commercial use without the need for a license.
5. SEO
How will people find your new website if they don’t know about it? This is where search engine optimization (SEO) comes into play. Today’s search engines use complicated algorithms to rank organic and paid search results on their search engine results pages (SERPs). Organic search is cheap as it is one of the most effective ways to get free traffic to your website. Paid search results, where you pay for your website to rank higher, will give you a good return on investment (ROI) in those SERPs where clicks and conversions are tracked. Of course, many people think that organic and paid search are more effective when they work together.
6. Market your website
Your website is built. Traffic is incoming. But things aren’t picking up yet. How do you market your website beyond SEO and paid search results? In fact, there are many ways to boost your website for free. Email marketing and newsletters have proven to be one of the best ways to get traffic to your website. A well-designed email campaign will keep your site on the minds of potential customers and allow them to develop a bond with your brand.
Starting a blog about issues related to your business or guest blogging on similar sites will provide you with a valuable way to connect with your target audience. Start your own social media campaign to leverage your website blog or email marketing to a wider audience. Every social media channel is different, so choose to post on channels relevant to your business to get the best ROI.
Spending time on these small steps after your website launch will help you build a community around your brand and connect with these potential customers on social media and email marketing is priceless.
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