“Using social media to engage with customers, using email marketing to promote products and services and leveraging online advertising platforms to reach a wider audience has proven successful for us,” says Deana Brassfield , Jonesboro Cycle & ATV Marketing Manager.
The Arkansas dealership promotes itself by creating engaging content on social media, using e-commerce promotion strategies, supporting local causes and participating in community-focused events. He also has a billboard up the road from the store and in a nearby town near a competitor about 30 miles away.
Hemant Patel (left) and Ben Kissling are the owners of Jonesboro Cycle & ATV. The dealership was recognized for its marketing practices at the Accelerate 2022 Conference. Photo courtesy of Jonesboro Cycle & ATV
“We strive to keep our social media feed interesting by posting a variety of content including new product launches, industry news, educational posts about our products and services, behind the scenes of our team and store, customer stories and testimonials, and promotions and deals,” says Brassfield. “We also like to interact with our fans by asking questions, running contests and sharing user-generated content. Our goal is to keep our fans engaged and informed about all things motorsports.”
To reach new audiences, Jonesboro partners with influencers, attends events, and uses paid advertising and search engine optimization. The dealership strives to have a clear understanding of who its target audience is, so ads are constantly analyzed and adjusted.
“We engage customers through a variety of marketing tactics, including targeted social media ads, email campaigns, and offering exclusive promotions and discounts to our loyal customers,” he notes. “We also prioritize creating a welcoming and knowledgeable atmosphere in our store and providing excellent customer service to ensure a positive experience for every customer.
“Reviews and texts have helped us build a good brand reputation and connect with customers,” adds Brassfield.
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