Cairo: GoDaddy Inc. (NYSE: GDDY), the company that helps entrepreneurs thrive, has unveiled its guide to how companies and entrepreneurs can increase their sales and expand their business, as the weather warms and people plan your vacation to take advantage of it. profitable opportunity. This coincides with GoDaddy’s efforts to help small businesses in Egypt make the most of this lucrative time.
“Summer is a wonderful opportunity for businesses to connect with their customers and grow their online presence,” says Selina Bieber, Senior Director of Business Strategy, “GoDaddy is dedicated to helping businesses succeed by providing- the tools, solutions and resources needed to create and manage your digital identity and reach new heights.”
As part of GoDaddy’s dedication to strengthening the Egyptian entrepreneurial ecosystem, a curated set of strategies and tools have been created to enable businesses to capitalize on this seasonal opportunity and achieve remarkable results.
Here are five key tips to help businesses thrive during Egypt’s summer holiday season.
Marketing tailored for summer vibes:
To capture consumers’ attention during the summer holidays, it’s crucial for businesses to align their marketing efforts with the season. It incorporates themes that resonate with the summer lifestyle, such as beach activities, travel, outdoor adventures and leisure. Harnessing the spirit of summer, entrepreneurs can create engaging and relatable content that engages customers and encourages them to make a purchase.
Carry out the summer promotions:
Summer promotions are a great way to attract new customers and encourage existing customers to spend more. With the help of GoDaddy’s integrated e-commerce solutions, these promotions could involve discounts, free gifts or contests. Promoting a 48-hour summer sale is also a great way to increase sales, as creating a specific end time for the sale encourages customer engagement.
Take advantage of social networks:
Social media is a powerful tool for reaching potential customers and promoting businesses. During the summer season, business owners can use social media to share summer-themed content, host contests, and offer discounts. For example, they could create a summer-themed hashtag for their business and encourage customers to use it when sharing their own summer experiences. The key is to be creative and think about what your target audience would like best.
Make sure your website is SEO friendly:
A company’s website is often the first impression potential customers will have of the company. It is important to ensure that the website is well designed, informative and easy to use. This includes making sure the website is SEO friendly. It is important to ensure that the website is optimized for search engines so that potential customers can easily find it. This process, known as search engine optimization (SEO), involves making changes to your website’s content and structure to improve its visibility on search engine results pages. By following SEO best practices, a business can improve its website’s ranking in search results and drive more organic traffic to its site.
Improve the customer experience:
Providing excellent customer service is crucial all year round, but it’s especially important during the summer when businesses are at their busiest. Ensuring employees are friendly, helpful and responsive to customer inquiries can help build a positive reputation for the business and encourage customers to return. In addition, improving the customer experience can also help attract and retain customers. GoDaddy offers responsive design options, which can achieve a powerful user experience by knowing your customers and understanding their needs. In addition, this will enhance the customer experience with the right technology to make it easier for them to interact with the business and adopt an omnichannel approach, providing a seamless customer experience across all channels, including in-store, online and mobile .
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About GoDaddy:
GoDaddy helps millions of entrepreneurs around the world start, grow and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in person. GoDaddy’s easy-to-use tools help micro-business owners manage everything in one place, and their expert guides are available to provide support 24/7. For more information about the company, visit www.GoDaddy.com
