Martech Outlook | Wednesday, July 12, 2023
Digital marketing can significantly impact primary care physicians’ engagement with existing patients and attract new patients through an interactive online presence. A valuable technique for reaching and interacting with potential patients is social media marketing.
Fremont, CA: Healthcare companies and providers can use digital marketing to stay on top of engaging, educating and influencing consumers through effective strategies that target core audiences through digital channels such as of social networks, easy-to-use applications and a company’s website.
Digital marketing can significantly impact primary care physicians’ engagement with existing patients and attract new patients through an interactive online presence. Helpful techniques that target a core audience through digital platforms such as social media channels, user-friendly apps, and a company website can help businesses and healthcare providers stay ahead of the curve. in front of the competition and involve, educate and influence consumers.
Healthcare digital marketing strategies
Personalized marketing
Advertising that targets a certain demographic can be quite successful, but providers must consider compliance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) when marketing their products. This means you can disclose general information about a practice, service offerings and goods.
However, only patients who have completed HIPAA consent documentation may be identified by name or have their identifying information disclosed in marketing materials.
Use of social networks
A valuable technique for reaching and interacting with potential patients is social media marketing. Healthcare professionals can share their knowledge and inform people about various health issues on platforms like Facebook, Twitter and Instagram.
A dermatologist, for example, can offer advice on skin care regimens, suggest sunburn prevention measures, and invite visitors to their office for a skin exam. Healthcare professionals can establish themselves as thought leaders and build trust with current and potential patients by broadcasting interesting and timely content, such as seasonal health messages or recent discoveries and studies.
Email marketing
An effective strategy to inform people about your appointments and new services offered by a company is email marketing. The primary contact method for scheduling, appointment reminders, and follow-up surveys is now texting. Healthcare providers can improve the patient experience and maintain patient loyalty to the clinic or organization by sending tailored emails or SMS messages.
For example, a doctor can use text messages to remind parents about their child’s checkups and to ask about their care to make improvements at the next visit.
SEO Marketing
To increase their online presence and attract new patients, healthcare providers should use search engine optimization (SEO), a powerful digital marketing tactic. Healthcare providers can increase their search engine rankings and appear higher on search engine results pages by optimizing their websites for keywords related to their expertise.
To get to the top of search engine results for the term “knee replacement surgery,” an orthopedic surgeon, for example, can optimize their website. This means that the orthopedic surgeon’s website is more likely to appear at the top of the search results when someone searches for “knee replacement surgery”, making it easier for potential patients to locate them.
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