Creating content is more than just writing a blog post or posting an image on social media. There are numerous steps to consider before submitting anything.
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It doesn’t matter if you’re an up-and-coming creator or someone who’s been in the business for a while, the goal is to advance your passion. A checklist can help with this.
Read on to review a content creation guide to make sure you have everything before you publish your next post.
1. Figure out your goal
Knowing what you want from your content is essential. If it’s just a way to help you explore your creativity and not make money, your actions will be very different than when your goal is to turn it into a full-time job.
If you’re all about creative expression, keep moving. However, if you want to turn your passion into a career, you will need to strike a balance between creating what you want and what your consumers are asking for within your chosen niche.
2. Consider your target audience
Understanding your target audience will help you tailor your content to their needs and interests, a priority if you want to turn your content creation into a day job. To help you get to know your audience, consider their demographic, communication style, and if you can, which other creators they follow.
You can also take a look at previously published content to see which has been most successful. You may notice that your mental health how-to posts perform better than your content about what you did that day.
With that in mind, maybe start steering your content towards mental health; if you must have a piece of your daily routine in the post, find a way to merge the two focuses into one.
3. Write an engaging author biography
Don’t be an anonymous person behind cleverly written words. It doesn’t matter if you have a blog, a YouTube channel, or a Pinterest account, every type of platform has room to write an author bio.
Having an author bio is important because it gives your brand credibility and allows your followers to feel connected to you. It can also help with the ability to collaborate with other creators. Not many would trust working with someone they don’t know.
Not sure how to write an effective author bio? ChatGPT can help content creators in a number of ways.
4. Create headlines that grab attention
Any post you write or any video you upload needs a title, so why not make a good one?
The headline is usually the first thing a potential viewer will see, so it’s important to have something that grabs their attention. Instead of “How to clean my car,” you could write something like “Refresh your ride: tips and tricks for keeping your car clean.”
There are several tools to help you create a great title, so don’t worry too much about creating one.
5. Write engaging posts
If your content is a post, such as a blog article, you’ll need most of it to be engaging. The main reason is to keep your readers’ attention. You can do this by starting with an attention-grabbing hook, teaching them something, and showing exciting results, all in upbeat, digestible language.
Also, if you’re uploading a YouTube video, you’ll need a description to go along with it. For these types of posts, you’ll want something quick and to the point, but also exciting enough to make the viewer want to click on your video.
Don’t give yourself the floor, but let the viewer know that something exciting is ahead.
6. Create an effective call to action
Do you want someone to see your work and then walk away without a trace? Probably not. A call to action motivates your readers or viewers to take action and engage with your world.
One way to create an effective call to action is to interrupt your work. For example, someone creates a TikTok explaining how an event affected their hometown, but before giving the most important details, they ask the viewer to follow along.
This type of call-to-action reminds highly engaged people that they like what they’re seeing, and if they want to see more of it later, they should take action.
7. Use eye-catching visuals
YouTube and Pinterest are so popular because they are all visual. However, what about blog posts and other written work?
Visual elements help bring written content to life. Not only does it provide people with a visual aid on the topic that captivates them, but it can also allow for a quick break from reading.
Many types of cool visuals can be placed in a post: photos, GIFs, pie charts, and more. However, it’s up to you what you think best suits your brand and your followers.
If you’re in the content creation line of work, chances are you’ve heard of SEO or search engine optimization. Its main goal for you as a creator is to generate organic traffic to your content with the help of tags and keywords.
Tags are used to structure and organize the information in your content so that the web can display it properly. They help your hard work show up in search engine results, which means other people can find your content more easily.
Keywords are equally important. They are placed in the titles, headers and bodies of your work to help algorithms work with you and others trying to find content like yours.
For example, if you place small tags and keywords of travel trailer and life in the data of your next YouTube video, YouTube will know how to use your video to target viewers who want to see this type of content.
9. Don’t skip proofreading and editing
You wouldn’t want to upload a post and have tons of spelling and grammar issues, right? This is why proofreading and editing your work is extremely important. Fortunately, there are several ways to check your work.
Simply reading your work slowly can help you catch several mistakes. There have also been writers who have said they will revise their work backwards sentence by sentence. Supposedly, this technique tricks the brain into thinking it’s reading something new and will spot mistakes more easily.
You can also use AI to help check your work. Grammarly and ChatGPT work great as a proofreader.
10. Stay up to date with performance monitoring
Performance tracking is one of the few ways you can know how your content is performing. If performance increases and you’re getting viewers, and even better, revenue, keep doing what you’re doing with minor changes.
However, keep in mind that as society changes and trends come and go, so will the interests and viewing needs of your audience. If you see your numbers drop, find a way to bring them back up with a readjustment in your work.
Doing proactive tasks like polls, quizzes, and other projects will help keep your content afloat and your viewers engaged. win-win
Start creating content with this checklist selected
Creating successful content can become a time-consuming process when there are multiple paths to take. However, having a checklist can help alleviate some of that stress. Try using this guide for your next creative project and see if it helps you get the results you were looking for.
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