Microsoft is introducing AI-generated titles and descriptions for ad campaigns.
This new service has been launched alongside the company’s new auto-generated assets feature and IF features for Responsive Search Ads (RSA).
Why we care AI-generated headlines and descriptions are great tools for advertisers as they provide inspiration when marketers may be struggling with creativity, highlight potential improvements to ad copy, and can also help save time. Meanwhile, the auto-generated assets feature allows advertisers to scale their work more easily and can help advertisers create more relevant ads. All in all, these new additions to Microsoft’s ad placement experience should make life easier for marketers everywhere.
How it works. Microsoft’s generative AI tool for ad headlines and descriptions is available in 35 languages, which are automatically detected based on the language of your website. Here’s how you can access this feature on the “Create an ad” tab:
After you click the “Create an ad” tab, enter the final URL you’re targeting. Below the “Final URL” section, you’ll see another section titled “Headings”. Here, various title recommendations will be published based on the final URL. These recommendations will be ordered, of high quality and more diversified. Once recommendations are provided, sellers will be able to choose from multiple options with a single click.
Other RSA enhancements. In addition to the launch of AI-generated headlines and product descriptions, Microsoft introduced two more advertising products:
Automatically generated assets: This feature is designed to reduce the need to create separate campaigns or ad groups for different devices and audiences. This tool is being rolled out gradually now.
SI functions: This feature will launch later this month to help you easily edit your ad copy based on two goals; device and audience. This feature is also expected to help with scalability issues by reducing the need for separate campaigns or ad groups for different devices and different audiences.
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What did Microsoft say?
“As Microsoft Advertising has committed to innovate with a vision to reimagine advertising with generative artificial intelligence (AI), an exciting development is taking place in this space with Responsive Search Ads (RSA). The power of generative AI in how you create and edit RSA now, recommending AI-generated headlines and descriptions.” “Now, a single responsive search ad can be customized with unique messages based on the user’s device usage or a specific audience segment. Helping you deliver the right message to the right audience.”
why now In May, Google announced that it was introducing AI-generated campaign titles, descriptions, keywords, images and assets. So it’s no surprise that Microsoft is taking steps to make sure it isn’t overtaken by a competitor.
And we can expect more conversational AI in Microsoft Ads, as Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising, told us at SMX Advanced.
deep dive Read Microsoft’sAbout responsive search adsguide for more information.
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book “Mastering In-House SEO.”
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