Artificial intelligence (AI) is all the talk in various industries right now, and there is currently no shortage of speculation and articulated benefits in this space.
Although you may already have explored the capabilities of ChatGPT, Bard or another AI-enhanced tool to generate content for a new email, brainstorm topics for your next blog post, or gain efficiency in another digital advertising task, there are a variety of benefits that you may not have taken advantage of, or even thought about. yet. One thing is for sure, all these advances in AI promise advertisers at least one thing: massive time savings.
In an “always on” era, marketers need efficiency and variability in messaging
Search Google, Instagram, Tik Tok, Pinterest and YouTube; Marketers are always on these days as there is no shortage of channels to engage with. While this allows today’s advertisers to reach a wider audience, there are challenges in keeping up with a list of platforms.
A key challenge is how to personalize the message for each user base. Since tone inherently differs across a variety of platforms, the time you have each day is quickly reduced when you tweak your message to suit each audience across multiple channels.
This is one of the many areas where AI can shine. Users can quickly save keystrokes (keywords, headlines and body text) by requesting AI-based tools to help them generate variations on their message or inspiration to drive their creativity. While digital advertisers will still have to keep a pulse on compliance or any questionable language that may arise, they still gain greater efficiency, leaving more time to focus on strategic work.
Why Human Supervision Remains Paramount: The Assisted Versus Unattended AI Argument
While AI replaces the need to focus on mundane tasks, we don’t think it’s a complete replacement for human touch. Because there is complexity between brands, organizations and states, even if you rely on AI to generate content, you still need a middle person to ensure that the generative language is compliant and secure. We repeat: AI-enhanced tools are not a full replacement for human labor.
This is where organizations will see the most opportunity: By combining the opportunity of artificial intelligence with the integrity of human power, you can gain efficiency, reduce costs and focus brain power and valuable resources on the areas of your business that contribute the most to your results. .
AI can help you with the last mile of your creativity
AI is great for generating keywords, headlines, and even helping you brainstorm some creative angles for your posts. While it’s all of that, and a bit more, it won’t generate the same level of quality for long-form content as a human would. We like to think of AI as the assistant to creative teams to help them with the last mile of their strategy.
Today’s industry has high expectations for individual production, but it is not sustainable for a single person to keep up with customer relations, traditional marketing and technical responsibilities. These unrealistic expectations, however, start to become management when you have it automation drives aspects of your strategy and workflow.
Keep a pulse on your margins with the help of automation
Digital advertising often correlates with big budgets. When you rely solely on people to manage your margins, human error can quickly cost your business hundreds of thousands of dollars. Think of it this way: if you have a sale or promotion during a major holiday, it ends and someone forgets to remove that ad placement, what happens when they find out? These potential risks can dramatically reduce or mitigate these risks, so you no longer need to issue credits on outdated ad copy promoting past sales or promotions.
You see the benefits, now is not the time to automate
Automation is already making businesses radically more efficient and profitable. If you’re curious about harnessing the power of AI in digital advertising, or you’re already working with a partner but are struggling to help you scale, we would love to share how our platform can help form the backbone of your advertising agency’s current and future success.
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