SaaS content marketing and SEO strategies for lead generation, service update

PRESS RELEASE

Posted on July 10, 2023

The updated service now includes a suite of solutions designed to deliver a consistent flow of intent-based leads by leveraging proven content strategies and branding techniques.

You can find more details at

The agency’s enhanced content marketing strategy incorporates three vital elements: quality traffic generation, customer education, and conversion rate optimization. This strategy includes search engine optimization (SEO), email marketing, and content creation to target each stage of the sales cycle.

Behind The Work offers end-to-end packages that cover all aspects of the process, from content strategy formulation to ideation and production, empowering SaaS businesses with custom content frameworks for growth .

“Whether it’s blog posts, newsletters or white papers, every piece we create is designed to help you achieve your core business goals,” says a representative. The agency uses a combination of SEO research and data analytics to create unique pieces that address the issues potential clients face while establishing the client’s business as an industry leader.

Beyond creating new content for clients, Behind The Work can also update clients’ existing marketing materials, including current web copy and email copy, updating them with the latest strategies for greater impact.

The agency’s holistic approach means clients will receive pieces of content that continue to drive traffic, generate leads and increase revenue even after the initial investment and campaign have ended. Other services include website UI/UX, CRM/marketing automation and performance analytics.

Behind The Work is committed to helping SaaS and other technology companies harness the power of content to build loyal customer bases. The latest update allows the agency to offer a unique solution for businesses that want to generate quality traffic, increase their sales revenue and find buyers with genuine intent.

One satisfied customer said, “Behind The Work has helped us improve the quality of our content, better connect with our audience, improve the UX of our website, and even launch a new podcast.”

About Behind the work

Founded by Sonny Sultani, Behind The Work is a HubSpot Platinum Partner and a Certified Google Partner. The agency uses proven inbound marketing strategies to help businesses attract, retain and grow their customer bases.

Interested persons can obtain more information at

Behind the Work
[email protected]

2130 Elmwood Ave.

United States