The forced migration to Google Analytics 4 has not been easy for marketers.
Some advertisers are finding it so difficult to navigate that they’ve abandoned the tool and jumped ship to a rival platform, a move that would have seemed unthinkable not too long ago.
But which GA4 alternatives are vendors really switching to?
Next, we take a look at the emerging analytics platforms that are becoming increasingly popular among long-time Google Analytics devotees.
1. Plausible
Technical engineer Mark Phillips explained why he now uses Plausible instead of GA4:
“I had terminated my subscription to Plausible a couple of months ago for no other reason than I didn’t need more stats. “Then I started doing some work for a client this week, and I was so sick of the horrible which is GA4, I subscribed again. “Plausible’s UX is a delight!”
Cost: Plans start at $9
plausible is a popular alternative to GA4 because it is easy to use, complies with the EU General Data Protection Regulation (GDPR) and has a relatively low cost. It also tracks core valued data such as page views, session duration and referral information. The downside is that its functionality is pretty basic.
2. Semrush
One seller, who wished to remain anonymous, told Search Engine Land:
“GA4 is an unfinished product that was released to the market.” “We will probably move to Semrush and use our own data collected from customers instead of worrying about GA4.”
Cost: Prices start at $195.95 per month.
Semrush has always been a popular tool among marketers, but now, some are making it their go-to data analysis tool instead of Google Analytics. In addition to monitoring the performance of keyword rankings, content gaps, and backlink profiles, this platform can be used to analyze your competitor’s traffic trends, keywords, and more.
3. Visible
Ecommerce SEO Lee Foot explained why he now uses Matomo instead of GA4:
“We subscribed to Matomo to do daily quick checks. “We’re keeping GA4 for Google Ads and API stuff, but that’s about it. “Looks great so far, familiar interface and we just imported all our legacy data.”
Cost: Free if hosted on your servers.
visible it provides real-time data, a customizable dashboard, and detailed reporting, making it a great choice for marketers who were fans of Universal Analytics. On this platform, users have full control over their data. It also has a number of privacy features for added security.
4. Grill
Independent SEO consultant Ross Stevens explained why he believes Fathom is an excellent alternative to GA4:
“I feel like SEOs are migrating to GA4 just because it’s convenient and has the Google name behind it. Not because it’s actually good!” customers that there are better options. “Personally, I’m setting up GA4 as a backup and using Fathom as my primary analysis/reporting tool. “If you’re using GA4 as your primary tool, you’ll need to set up a few screens in Looker Studio, but even so, there are still some missing metrics at the moment”.
Cost: Plans start at $14.
Ember is proving to be a popular analytics tool because it is easy to use and focused on privacy. Unfortunately, this program doesn’t offer the more complex data that GA4 does, but the platform is a good choice for marketers who want a lightweight website analytics tool.
5. Clicky
Web developer Ian Nuttall explained why he prefers Clicky to GA4:
“I’ve switched to Clicky and it works fine for me. GA4 is a joke. “The way Google shuts the crap down on a whim, I’d rather stay away from trusting them. Clicky is great and I can see all my sites at a glance. “I have two GSC accounts and now switched to Clicky because GA4 hurts. “But I’m not worried about Google ‘finding all my sites’, they probably know that.
Cost: Clicky has one free option and four paid options.
We’ve seen many sellers take a shower Clicky lauded as a fantastic alternative to GA4. People who have switched so far seem to be big fans of the real-time platform’s ease of use, as well as features like heatmaps, backlink analysis, and mobile compatibility.
6. Simple analytics
Alex Bass, Data Scientist at Dynata, explained why it changed GA4 in Simple Analytics:
“Google Analytics has changed and become more complicated to many people’s dismay (now called Google Analytics 4). “Recently, there have been government bans due to privacy concerns of Google Analytics. I’m not very knowledgeable about all things data privacy, but I really just wanted another analytics platform that was simple and offered what I needed to ethically track traffic on this website you’re on now . “Simple Analytics was easy to set up and provides exactly what I wanted to see in a clean dashboard that worked out of the box. There are options to customize specific goals or events of special interest. They also have the option to send a weekly email summary of visit statistics.”
Cost: Prices start at $11 per month.
Simple analytics it describes itself as a “privacy-first alternative to Google Analytics”, making it a popular choice for EU marketers. More than 600 companies and organizations, including Michelin, Hyundai and the British government, are customers. It’s a popular choice for marketers who want access to audience data but also want to protect the privacy of their website users.
Why we care If you’re having a hard time getting used to GA4, you might be thinking about alternative platforms to use. There are many options available, but how do you know which one to choose? Reading the opinions of your peers who have already tried and tested GA4 alternatives, of course.
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