Looking for an alternative (or add-on) to Google Analytics?
Concerned about privacy?
Looking for something simpler?
Do you like trying new tools?
If so, here are 10 tools that offer a good alternative.
They may not be as robust as Google Analytics, but sometimes you just want something quick and easy. All of these tools also have free trials and/or plans.
1. Visible
Screenshot from Matomo, June 2023
visibleformerly Piwik, it allows you to import historical data from Google Analytics and serves as a full-service web analytics tool.
This system provides you with heatmaps, A/B testing, funnels and goals, session recordings and many other conversion optimization features.
It promises 100% data ownership and user privacy protection.
Users can host Matomo on their own servers if they are concerned about sensitive data, but the company also offers cloud-based hosting on servers located in Europe.
Currently, paid advertising integrations are available for Google Ads, Microsoft Advertising, and Yandex Ads. There are also no data limits with Matomo.
There is a free trial with pricing for the on-premises hosting product starting at $0 per month for light use and $23 per month for cloud use. Cloud usage includes email support.
With the on-premises plan, users can choose which features they want outside of the standards, ranging from $29/year for an activity log to SAML integration for $579/year, and there are additional support subscriptions from robust payment.
2. Woopra
Screenshot from Woopra, June 2023
Woopra is a tool that provides insights for product, marketing, sales and support teams as it tracks users along their site journey.
It has unique custom tracking capabilities and 30+ integrations with products like Salesforce, Google Ads, Zapier, Mailchimp and more.
It can also do things on the fly in real time, like sending a message to a Slack sales channel right when a new user signs up.
There’s a free trial and a free plan with more robust plans starting at $999/month.
You can contact the company to get a quote for an enterprise solution.
3. GoSquared
Screenshot from GoSquared, June 2023
GoSquared offers analytics and live chat to help increase sales. You can check the browsing activity a user has brought to your site and, if they give you their email address, see more of their social activity.
Pricing starts at $9 per month for a starter package limited to three projects. Mid-tier packages cost $24 per month for Standard and $49 per month for Pro, with a Scale package at $99 per month.
New users are currently eligible to receive their free e-book on web analytics fundamentals.
GoSquared offers users unlimited team sharing, email reporting, unlimited data retention, UTM campaign tracking and more.
It has integrations with Salesforce, Slack, Zapier, Twitter, Shopify, and Squarespace, among other companies.
It also has a climate-conscious email marketing tool that aims to reduce and offset your so-called carbon footprint EcoSend – Also available with a free trial.
4. Wide angle
Screenshot from Wide Angle, June 2023
Wide angle analytics integrates with Wix, Ghost, Squarespace, WordPress and more.
The platform is ready for personal data, that is, you can process certain private information with the consent of the user.
The price includes three tiers: the founder plan is €9.99 per month, the team plan is €29.99 per month and the business plan is €89.99 per month.
While there is no set free plan, the brand is willing to waive certain organizations that promote social causes.
5. Mixed panel
Screenshot from Mixpanel, June 2023
Mixing panel allows you to drill down into your user behavior with live updates, all without using any SQL.
Current integrations include Braze, Convert, HubSpot, CallRail and many more.
There is a free starter package, a growth package starting at $20 per month, and an enterprise package starting at $833 per month.
For eligible startups less than 5 years old, it offers up to $50,000 in Mixpanel credits.
6. Mt
Screenshot from Heap, June 2023
Mt it shows you every action of every user on your site and advises you on what can be improved.
There are over 100 integrations available.
As more of a product analytics tool, Heap is designed to provide data about products and how customers interact with them.
There’s a free trial, a free plan, and custom-priced Growth, Pro, and Premier plans.
7. StatCounter
Screenshot from StatCounter, June 2023
StatCounter is a web analytics tool that can detect click fraud for paid ads. It also notifies you when an important visitor returns to your site.
With this tool, you can see the entire user journey and identify potential issues with navigation, site structure, and flow. Integrates with Google Ads and tracks landing page conversion rates.
It offers a free trial with a free plan, a Premium plan for $18 per month, and a Premium Plus plan for $28 per month.
8. Publications
Screenshot from Publitics, June 2023
Publications is billed as the analytics tool for publishers, allowing you to easily monitor your editorial team to see which authors/categories are performing the best.
Its servers are hosted in Finland and Germany and have an analysis script that is 45 times lighter than Google’s.
The price starts from €5 per month and is based on monthly page views.
9. Clicky
Screenshot from Clicky, June 2023
Clicky is a free web analytics platform that offers a Pro version at $9.99 per month, a Pro Plus version at $14.99 per month, a Pro Platinum version at $19.99 per month, and a custom version that ‘company will quote you.
It says its bot detection is the best in the business and helps eliminate all referral spam that can clog data.
It also monitors your site and notifies you if it is down. If you like old school tools, this could be a winner for you.
Some premium features (heatmaps and uptime monitoring) are not available for lower-tier plans.
Clicky also offers white label analytics.
10. Lead feeder
Screenshot from Leadfeeder, June 2023
lead feeder it integrates your B2B sales and marketing data, tells you which pages companies are looking at, has a CRM, and can even send you an email when your dream company visits your site.
It looks like a great tool to help generate leads. He has live webinars and many downloadable guides and e-books, telling you how to maximize the use of his product.
There’s a free trial and even a free basic plan, with prices for larger plans (for sales and marketing teams) starting at $199 per month. The free plan only keeps data for one week, but the paid plan has no time limit.
Note: This product integrates with and uses Google Analytics, so it’s not a replacement, but an enhancement that can help you dig deeper into the data you need.
You can use plug-and-play plugins or use their API to access LeadFeeder data in tools like Zapier, ZenDesk, Intercom, and Google Analytics.
The food
Google Analytics is powerful, and that’s not debatable, but what do you have to lose by trying one or more of these tools?
You may still need to use Google Analytics, but if you don’t need all that power, you might find something that saves you time by getting the exact data you need.
More resources:
Featured image: Andrey_Popov/Shutterstock
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