Hyderabad: In this age when everything is digitized and artificial intelligence (AI) is spreading like wildfire, we tend to wonder if AI could be a game-changer in an ever-evolving marketing and advertising (M&A) industry evolution
With AI, machines can solve problems and work efficiently. It has the ability to enable companies to improve customer satisfaction, optimize campaigns and deliver better results. Did you know that the market for Artificial Intelligence in Marketing was estimated to reach USD 15.84 billion by 2021? It is expected to increase to over $107.5 billion by 2028.
Benefits of AI in Marketing and Advertising
Customer data:
AI-powered analytics and predictive modeling help agencies and businesses gain deep insight into customer behavior, preferences, and buying patterns. AI analyzes large amounts of data. It means marketers can better understand their target audience and study customer behaviors. These insights help segment customers, personalize messages and deliver personalized experiences that can make the customer feel special and connect with the brand.
Advertising campaigns:
It’s time to say goodbye to spray and pray advertising. AI-powered platforms streamline campaign optimization, media buying and ad placement in real-time. With the help of AI, advertisers can target their audiences with pinpoint accuracy, maximizing the impact and relevance of their ads.
Customer Engagement with AI Chatbot:
We have entered an era of AI-powered chatbots that take customer engagement to a whole new level. These digital assistants use natural language processing and machine learning to provide personalized and real-time queries, provide assistance or guide customers through their shopping journey, these chatbots are the companions to improve customer satisfaction.
Meanwhile, AI enables advertisers and marketers to make informed decisions based on data that drive their marketing strategies. By analyzing customer interactions, social media buzz, and market trends, AI algorithms deliver actionable insights that guide marketing and advertising success. Don’t just rely on your gut instincts because AI is here to save the day, taking decision making to a whole new level of accuracy and efficiency.
AI tools that are useful for marketers:
ChatGPT – This is the most popular AI in use today. This AI tool can significantly improve your marketing. It offers a collection of automated responses for customer service. But, one thing to keep in mind is that this is just hard data. So this requires human intervention and be careful because the data may not be 100% correct.
Programmatic Ads: Good or great at self-optimization and investing money where the data is clearly evident. But they need more ability to understand parenting strategies. There are many platforms that, with some notable modifications, can work similarly to programmatic advertising, but they all share the same blind spots when it comes to human emotions.
SEO Copywriting and Content Writing: There are many tools available to create click-targeting or keyword-driven language, but in the age of Google’s “useful content” update, even that now it has been limited. To stay ahead of the game with AI advancements, search engine algorithms continue to prioritize personality and usefulness over pure strategy.
Data-driven decision making
Well, AI may be reshaping the marketing and advertising landscape by unlocking new possibilities for personalizing customer experiences, intelligent campaigns, improving chatbot interactions, and more.
With AI as an ally, we have the ability to drive strategies, create meaningful connections with our audiences, and stay ahead of the curve in an ever-evolving industry. We should embrace the power of AI and prepare to revolutionize our marketing like never before.
Author: This article is written by Gaurav Mukherjee for TechDoQuest. The views expressed in this article do not reflect those of NewsMeter.
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