The future of business lies in SaaS, that is, software as a service. The tech industry’s past emphasis on native software has long since given way. Now, we are seeing a rapidly growing cloud computing market. And that’s why we’ve rounded up 10 of the best SaaS companies on the market in 2022.
In 2022, most businesses rely on on-demand SaaS solutions to meet needs as diverse as marketing, accounting, and communication.
So it should come as no surprise that the number of SaaS companies is skyrocketing, with numerous startups launching daily. However, veteran software companies are also transforming their products and reinventing themselves as SaaS competitors.
For investors, the SaaS market offers massive opportunities. By 2022, global end-user spending on SaaS solutions is estimated to reach $172 billion, according to Statista. And there is no peak in sight.
Our 2022 selection was based on these companies’ current size and growth trends, as well as the abundance of their products in today’s business world.
Collectively, these are the companies that dominate the SaaS market and make up the most promising newcomers to the sphere. And here they are!
* This list is not sponsored. Companies are mentioned in no particular order *
1 – Adobe
Topping this list is Adobe with its Creative Cloud, the SaaS solution for graphic designers and video editors. It includes basics like Photoshop, Adobe Premiere, Lightroom and basic apps like Adobe PDF editor.
Creative Cloud enables countless businesses, from big brand companies to freelance graphic designers, to create layouts, edit photos, design logos, and manage PDF documents. Adobe’s cloud storage library also allows teams to collaborate remotely. Two years ago, the company upped the ante by launching Adobe Sensei, an AI design solution.
In general, there are few companies whose marketing campaigns can do without Creative Cloud.
Adobe’s revenue from Creative Cloud has been steadily increasing: from $5.34 billion in 2018 to $9.55 billion by 2021. In 2021 alone, Creative Cloud revenue grew by 23%.
2 – Microsoft
Next, Microsoft is another software veteran that successfully navigated the transition into the SaaS realm. It transformed its on-premises Office suite into Microsoft 365, a ubiquitous cloud collaboration tool.
Microsoft 365 offers secure cloud data storage and a wide range of tools that are critical to the operations of almost any business. It’s fair to say that there are few people in today’s business world who haven’t written a report in Word, put together a PowerPoint presentation, or tried to make sense of an Excel spreadsheet.
In addition, Microsoft expanded into the collaboration and communication market. In 2017, it launched Microsoft Teams, which became a staple among remote workers during the pandemic.
Microsoft 365 enterprise revenue continues to grow. Seconds recent figuresrevenue increased by $7.5 billion (16%) in the fourth quarter of 2021. In addition to being one of the best SaaS companies in 2022, this also makes it one of the most profitable.
3 – Google
When you say remote collaboration, you mean Google Workplace (formerly G Suite).
This is Google’s challenge to Microsoft 365 and similar offerings. It includes a very similar set of features. You can edit text documents in Google Docs, spreadsheets in Spreadsheets, and presentations in Slides. Google Calendar lets you keep track of your appointments, and Gmail manages your messages. If you need a video conferencing solution, Google Meet has you covered.
Especially during the pandemic and the general shift to remote operations, Google Workplace experienced a huge surge. Now, it’s the standard remote collaboration platform for countless businesses and freelancers.
In 2021, Google’s quarterly cloud revenue grew 54% to $4.63 billion.
4 – ProtonVPN
Mixing things up a bit is ProtonVPN. Unlike previous entries on PakWired’s 2022 list of the best SaaS companies, ProtonVPN is not an established company, but a startup.
Founded in 2016 and based in Switzerland, this company offers a VPN (virtual private network) service. VPNs help customers encrypt their Internet traffic and keep their data safe. In the face of growing cyber security threats, this is increasingly essential.
According to ExplodingTopicsProtonVPN’s traffic skyrocketed over the past 5 years, increasing more than 100 times, reaching 110K in the US alone.
5 – Salesforce
Back in firmly established SaaS waters, Salesforce makes our list thanks to its status as a standard CRM tool in the enterprise realm. CRM stands for customer relationship management.
A CRM tool allows businesses to track their customers: their purchases, response to advertising, and interactions with customer service. Ultimately, the insights that companies can gain from CRM data can help them optimize their workflow and outreach campaigns and thus increase their revenue.
One of Salesforce’s strengths is also that it offers third-party integrations with a large number of other business platforms, from email marketing to task management. As the first major SaaS offering built from the ground up, it has the benefit of long experience.
Salesforce boasts an annual revenue of almost 26 billion dollars.
6 – SEMrush
In the world of digital marketing, there are few more established SaaS tools than SEMrush. This tool allows businesses to advance search engine optimization (SEO) and content marketing.
SEMrush provides information on various sources of Internet traffic, as well as the performance of companies’ and competitors’ websites. Marketers also use the tool to research which search phrases are trending on Google and can help drive interested customers to their sites.
In addition, SEMrush offers tools for content marketing and outreach, social media integrations, and paid advertising features.
Maintains a database of 17 billion search terms580 million domains and 500 terabytes of traffic data from 190 countries, beating major competitors like Ahrefs and Moz.
7 – Mailchimp
The following is one of the most widely used email marketing solutions, which has also earned its place on our list of the best SaaS companies.
Founded in 2001, it allows users to send email marketing campaigns and create landing pages for their products and services.
However, Mailchimp’s range of features extends much further. It includes complex automated messaging configurations, detailed statistics and analytical insights and recipient segmentation. In addition, Mailchimp offers integration with leading CRM tools as well as platforms such as Google Analytics.
In 2021, the company was acquired by Intuit for 12 billion dollars. Its annual revenue in 2020 exceeded $800 million, surpassing competitors such as SendInblue and ActiveCampaign.
8 – Zoom
Seeing Zoom on our 2022 list of the best SaaS companies should come as no surprise.
There are few other players in the SaaS markets that saw as big a boom as this video conferencing provider during the pandemic. Or that they have become a staple in the business world.
As of March 2020, Zoom was handling 200 million video calls per day. In the fall, the common use of the verb “expand” he had brought the company into the realm of giants like Kleenex, FedEx, Google and Photoshop.
Competitors like Microsoft Teams, Google Meet, and newcomers like Jitsi and Big Blue Button have tried to wrestle Zoom’s top spot in the video conferencing world, but with limited success.
The main advantages of Zoom are its reliable connection, versatile features, easy usability and lightweight software. In part, this is due to the company’s origins. Its founder, Eric Yuan, wanted to create an easy way to communicate with his girlfriend (now wife), who was studying at a university across the country.
As of early 2022, Zoom’s quarterly revenue is just over a billion dollars, according to Statista.
9 – Atlassian
This is a massive SaaS player that you might not have heard of by its own name. However, the names of some of their products are familiar, such as Jira and Trello.
Jira is a complex project management platform, especially aimed at agile development teams. Trello, on the other hand, is a broader spectrum team collaboration and project management application. Based on dashboards and cards, it allows teams to coordinate tasks and manage workflows.
Like other SaaS companies on this list, Atlassian saw a boost during the pandemic, when remote operations necessitated better project management solutions.
Your 2021 annual income counted at just over $2 billionalmost 30% more than the previous year.
10 – Grammar
The final entry on this list comes from a rather different corner. Grammarly is a SaaS provider specializing in AI-based text enhancement. It helps users generate grammatically correct content in a wide variety of business contexts, from email campaigns to industry white papers.
To this end, Grammarly leverages artificial intelligence, specifically natural language processing (NLP). Based on this technology, the tool can improve readability and generate suggestions for style and word choices.
You can use Grammarly in its own app or install it as an extension for platforms like Microsoft Word and Chrome.
Given the dominance of English as the language of business, and the relatively small fraction of native English speakers in the world, Grammarly’s success is not surprising.
All over the world, Grammarly has it more than 30 million daily users.
In 2021, that raised more than $200 million with a $13 billion valuation to further improve its writing AI.
conclusion
The SaaS space is hyper-competitive and in constant flux. The companies on this list have successfully navigated it and turned their products into ubiquitous staples.
Do you agree with our ranking? Or do we still think we left out a major competitor? Let us know your top picks for the best SaaS companies of 2022 in the comments!
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