As the digital landscape evolves, so do the tools and strategies needed to make businesses successful online. Search engine optimization itself, as a business marketing strategy, he has been declared “dead”. so many times because it seemed like it was no longer relevant. Yet it is still here, stronger than ever.
More so, keep in mind the AI revolution currently taking place. Does this mean you should throw out all your old tools and start using AI for everything? It would have been great if it was that easy.
However, running a business is not. And search engine optimization is not easy either. That’s why we’ve reviewed five different categories of tools your business should invest in to achieve your SEO goals and improve your online presence. Beginner or expert, these tools will make your life easier and your results better.
Keyword research
Paying for Google Search ads is the fastest way to appear at the top of search engine results for relevant queries (if you have enough money). However, the most valuable way to get to the top and stay there is by organically matching your website content to the most common terms searched by users.
Data from keyword research tools is organized into lists of the most common keywords relevant to your website. Therefore, they are great resources for finding new content ideas, connecting with your audience, and improving traffic.
When choosing a tool for keyword research, you should settle for free tools like Google Trends or Google Keyword Planner. However, each has its limitations. Google Trends is geared towards general knowledge and shows you nothing but fashion. Google Keyword Planner, on the other hand, sits within the Google Ads system and is targeted at paid ads, rather than organic search.
When it comes to free tools, you can’t do much more than data that comes from Google itself. But payment tools take you steps further with improved results, clear insights and seamless automation. Popular payment tools like Ahrefs i Moz sit on the high end, costing more than $100 for subscriptions. The most affordable include the Eye10 Keyword Plannerwhich starts at $39 and includes everything you’d expect from a keyword tool: ideas and suggestions, monthly search volume, difficulty level, and the ability to export results.
Analytics
Search engines have an incentive to ensure that their top search results are relevant to the user. But this is not a static process and several (hundreds) of factors come into play.
When your business relies heavily on traffic that comes from search engines, you can’t help but feel the occasional jolt when the search engine updates its algorithm so that your efforts seem outdated. Other times, your efforts are really stale and you must have done something wrong once you notice your rankings and traffic taking a hit.
The point here is that, when it comes to SEO, there is always something to improve Always. And how would you know if you don’t have the right tool to analyze what’s going on? Sometimes the website itself is the problem; at other times, user behavior may be changing towards something your website is not yet optimized for. Still, search algorithms may be doing their thing and affecting you negatively.
Google is by far the most popular search engine. So it is Search Console The tool is undoubtedly the best free tool to monitor your site’s presence in search results. It helps you resolve any issues you may have and ultimately make informed decisions to improve your website presence.
Content creation
Everywhere, there is a proliferation of blogs, podcasts, newsletters, videos, webinars, etc. Basically, it is the revolution of content creation and there is an emerging field of work of ‘creators’, professionals who apply their creativity in the production of digital content that resonates with their audience.
The most popular creators they’re individuals, like MrBeast and Khaby Lame, but many companies have found themselves increasingly locked into content creation because it’s a great way to market their brands. Whether it’s a blog, newsletter, e-books or white papers, creating content is the order of the day. What you should think about is how to improve it. And there’s a solid set of tools for that.
To create written content, grammatically is the de facto spelling and grammar checker although others like the Editor Hemingway i ProWritingAid they are excellent alternatives. Canva leads the graphic design scene as a very easy-to-use tool for creating social media posts, videos, infographics, presentations and more.
Capcut, Descript, Audacity, Buzzsprout, YouTube Studio, etc. they are useful for editing, preparing and distributing your video and audio content to your audience. And any collaborative task manager or workspace tool will help you easily manage your content calendar.
Link building
Link building is one of the top three tactics to get ahead in SEO. Over the years, Google has developed an immense ability to detect and penalize websites determined to manipulate its algorithm through unethical practices such as link farming and link spamming. The best way to build links today is to earn backlinks, as well as the authority that comes with them.
Ethical link building opportunities abound, but doing it manually can be daunting and frustrating given the tough competition in the industry. Even something as “simple” as asking for a guest blogging opportunity requires several moving parts to work smoothly. First, you need to publish linkable content, then conduct outreach, optimize your links and anchors, find broken links and unlinked brand mentions, and monitor competitors. All the while, you still need to track the effectiveness of your link building efforts.
When it comes to link building, there is no one-size-fits-all tool. You are more likely to use a combination of various tools to achieve different purposes. To find link opportunities, SEMrush and Ahrefs offer very useful features. Pitchbox, Buzzstream and JustReachOut help you reach and collaborate with influencers. Eye10 Backlink Monitor is great for analyzing your backlinks to determine their impact and find issues.
Management of social networks
For many customers today, especially those of the younger generation, a business that doesn’t have a social media presence is as good as not existing at all. Businesses have responded in kind, not just establishing their social media presence, but assigning entire teams to control the narrative about their business online.
But Social media is not just a PR or communication tool; it also boosts your SEO when managed strategically. For example, sharing links to your website increases brand exposure and provides wide content distribution. Social media may not be an element of SEO ranking, but its benefits, such as improving your brand recognition and online reputation, can greatly contribute to your website traffic.
The entire cycle of creating, publishing and monitoring social media content requires strategic workflows, and there are tools to help you save time and make it less overwhelming, especially through automation. Buffer, Hoosuitei Sprout Social will help you manage multiple social media accounts on one platform, including scheduling your posts and accessing comprehensive analytics data. And for creating simple landing pages, Linktree is without a doubt the most popular tool.
conclusion
Staying ahead of the competition in a field like SEO takes a lot of work. Furthermore, sustainability is hardly guaranteed; one wrong turn and your website and business are going under. But these tools can help you stay afloat when used correctly. These are the aspects of SEO that you should focus most of your attention on.
Joseph Chukwuebe
Entrepreneur, online marketing consultant
I am a professional content writer and marketer, SEO and PR expert. I am the founder of digitization i Initial Growth Guide, results-oriented marketing agencies. To create content and improve your brand awareness, contact joseph@digitage.net
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