MIAMI–(BUSINESS WIRE)–July 5, 2023–
Muck Rack, the public relations management (PRM) platform that enables organizations to find the right journalists to pitch, monitor and report on media coverage and demonstrate the value of earned media, announced today that it has named Lisa Landa as first marketing director (CMO). ). As a key member of Muck Rack’s executive leadership team, Landa will oversee the company’s marketing organization, further advancing Muck Rack’s unique value proposition in the industry.
Landa brings more than 30 years of experience in branding, demand generation and product marketing for technology companies and has a proven track record of developing and implementing strategies that drive corporate growth and profitability.
“Lisa has an incredible track record of leading high-performing teams and implementing new and successful marketing programs,” said Gregory Galant, co-founder and CEO of Muck Rack. “His leadership and experience will play a critical role in driving Muck Rack’s next phase of growth, building on our exceptional momentum and further positioning us as the go-to platform in the industry.”
Muck Rack has experienced rapid and profitable growth in recent years and 2022 received first institutional investment in the form of a $180 million Series A minority investment from Susquehanna Growth Equity. Landa’s appointment comes at an exciting time as the company continues to drive growth and innovation in the PRM category, launching tools such as PressPal.aito help PR and communications professionals leverage and demonstrate the value of earned media.
Prior to joining Muck Rack, Landa spent four years building an enterprise marketing growth engine at scale at digital quality testing leader Applause. He began his career in public relations at Hill and Knowlton and has held leadership positions at technology companies such as Monotype, Arbor Networks, RSA Security and DynaTrace.
Landa, who will report to Galant, has a degree in arts and English from Williams College.
About Muck Rack
Muck Rack’s public relations management (PRM) platform enables thousands of organizations, including Google, International Rescue Committee, Pfizer, Golin, Zapier and Duolingo, to build trust and tell their stories through earned media . Its media database collects hundreds of millions of data points to help PR teams find journalists, podcasters and content creators, generate coverage, monitor news and demonstrate the value of their work. Journalists use Muck Rack’s free tools to showcase their portfolios, analyze news on any topic, and measure the impact of their stories. More information at muckrack.com.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20230703748536/ca/
CONTACT: Linda Zebian
linda@muckrack.com
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SOURCE: Muck Rack
Copyright Business Wire 2023.
PUB: 05/07/2023 09:00/DISC: 05/07/2023 08:59
Copyright Business Wire 2023.
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