You’ve been looking at your company’s website for years. You are tired of it. But do you simply redesign it for a more current look or do you rebuild it? Here are the pros and cons of each. Plus, a series of questions you can use to determine which strategy to pursue.
Pros and cons of website redesign
A website redesign keeps the core elements of the site in place and simply changes the look and feel. You can choose to do this when you’ve rebranded. Or it may require a more current look to avoid looking dated compared to competitors.
Advantages:
It clearly communicates your company’s brand, values and mission. It uses current design trends, demonstrating attention to the requirements of the target market. Increases usability for visitors. Showcase new products, services and industries in a new way. Upgrade technology to increase site ranking. shorter period of time than a reconstruction
Cons:
Poor content structure and organization will still exist. SEO performance may not increase. Another redesign will be needed in a year or two Doesn’t improve functionality, but may improve user experience Limited project scope
Pros and cons of website rebuilding
When you rebuild a place, don’t just see and feel. It often requires an overhaul of existing technology, databases, code and user experience. If you were to redraw your website marketing strategy, would it look different than what you have today? If so, a redesign is in your near future.
Paul Cookson’s quote sums it up: “Great web design without functionality is like a sports car without an engine.”
Advantages:
Fixes poor site structure Increases SEO performance and overall site ranking Improves user experience Implements integration of current technology Reduces need for redesign over several years Improves technology to meet needs of the client and the industry Scope of the project unlimited
Cons:
It takes more than a redesign. It costs more than a redesign. Increase the chances reach fluency and a delayed release
How to choose?
Consider these items to help you determine if you need a website redesign or rebuild. You can download the chart for future reference.
Looking for inspiration?
If you’re looking for website inspiration, Colorlib offers a list of “20 exceptional counters website design to inspire you in 2022.” SiteBuilderReport also provides a list of “17 Examples of Great Accountant Websites.”
Remember to work with an experienced accounting website designer before making a move in any direction. Not all designers understand the nuances of accounting websites, and their unique SEO and user needs. The Association for accounting marketing has several consulting members specialized in this area.
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