Google has just released its Ads Editor version 2.4 and advertisers can take advantage of several new features and updates. Let’s see what’s new.
New features:
Video asset library. All videos used in the account can now be found in the video resource library.
Overview of multiple accounts. The “Overview” tab now shows a summary of multiple accounts. Previously, you could only show one account at a time.
Google Drive integration. With Google Drive integration, Editor now supports exporting or importing from Google Drive. You can also share files in Drive with other users. But Google Sheets is currently not supported by this version.
Scheduled publication. Now you can schedule your posts for a specific time.
Editable product groups and listing groups. Product groups and listing groups can now be added and modified in the Editor, in a dialog that makes it easier to view and maintain their tree structure for campaigns using Merchant Center product feeds. Previously, the only way to manipulate product groups and listing groups was through CSV import.
A YouTube network. All video campaigns now target the YouTube Search and YouTube Video networks, so these options are removed from the Editor. Only the Video Partners settings remain the same.
Turn off video enhancement. There is a new setting to enable or disable video enhancements in video campaigns.
Download Download, formerly known as Get Recent Changes, now allows you to download previously downloaded campaigns, item types, and optimize downloaded data, or a combination of all 3 options. You can also schedule the download of a campaign or other types of items.
Deprecated function:
Google deprecated a feature, updated validations for geo-targeting and opt-out methods. Google said that the geotargeting method “Area of interest (“People interested in your locations”) is almost deprecated. It’s only allowed in Discovery campaigns. Also, the I don’t care (I don’t care) opt-out method “People interested in…”) is not allowed in Search, Display Network, Shopping, and Top Performance.”
Why we care New features can help improve the efficiency and effectiveness of your Google Ads campaigns. We hope some of these eight new features help you become more efficient with your Google Ads campaigns and workflows.
here it is full list of changes.
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About the author
Barry Schwartz, Search Engine Land contributing editor and member of the SMX event programming team. He owns RustyBrick, a web consulting firm based in New York. He also runs Round table of search engines, a popular search blog about very advanced SEM topics. Barry can be followed on Twitter here.
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