Twitter’s new rate caps severely affect the indexing and display of tweets in Google’s search engine, limiting the reach of information shared on the microblogging site.
According to web search industry outlet Search Engine Land, Google Search has dropped more than half of Twitter’s indexed URLs in recent days.
On July 3, that pointed out the number of tweets indexed by Google dropped more than 60% from 471 million to 180 million.
On July 4, The Verge shared a statement from a Google spokesperson said: “We are aware that our ability to crawl Twitter.com has been limited, affecting our ability to display tweets and pages from the site in search results.”
Search engine optimization consultant Glen Gabe posted a decrease in search visibility for Twitter accounts. “This is based on Google not being able to crawl these URLs (due to Twitter redirecting users who are not logged in),” he explained.
How @rustybrick reported this morning, tweets are being dropped from the SERPs based on recent changes to the platform. Search visibility is dropping, and a spot check of these rankings reveals that these tweets or Twitter accounts are no longer ranking: pic.twitter.com/ggH6QVTRUw
— Glenn Gabe (@glenngabe) July 3, 2023
Technologist Barry Schwartz also ran some tests, noting a similar drop in indexed tweets.
Google dropped more than 50% of its indexed URLs from Twitter since Friday, after Twitter blocked closed users from seeing tweets (I know, that’s a site order and it’s not that precise…) pic.twitter.com/AoyfbBI0YU
— Barry Schwartz (@rustybrick) July 3, 2023
When Cointelegraph tested, Google returned about 665 million results when searching for “site:twitter.com”, so the number appears to be dynamic and dependent on Google’s trackers.
On July 2, Twitter CEO Elon Musk announced that the company would controversially impose temporary limits on the number of posts users can read daily, citing “extreme levels of data scraping and system manipulation.”
Related: Twitter Suspends Memecoin-Linked AI Bot After Elon Musk Claims ‘Crypto Scam’
The move has been heavily criticized by the crypto community, which relies heavily on Twitter to communicate and share information. Lower visibility of tweets on Google would also reduce the amount of crypto-related content coming from Twitter.
Twitter’s decentralized rival Mastodon has seen a recent surge in activity, increasing active users since Twitter read restrictions were imposed.
A Twitter rival to Meta-owned Instagram called Threads is also launching this week.
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